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AMERICAN REBEL HOLDINGS INC

AREB

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10 Visible periods

31 Metrics

Peer-ranked Benchmarks

Price Chart

Health

Poor

Bearish

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Analytical Summary

AMERICAN REBEL HOLDINGS INC faces fundamental challenges with weakness in Debt to Equity and Operating Margin (%). The fundamentals warrant careful consideration of downside risks.

Market Cap —

Dividend Yield —

Revenue Growth -16.6% ↗

Op. Margin -155.0% ↘

ROIC -266.2% ↘

FCF / Share None

Trailing P/E —

Price / Book —

FCF Yield —

Debt / Equity 4.48

info Valuation on last close.

10-Year Financial Trajectory

Annual

Metric Value Trend Year over Year Percentile

Revenue Total top-line sales

$9.52M

↓ -16.6% —

Net Income Profit after all expenses

$-34.33M

↓ -95.0% —

Operating Margin Operating profit as % of sales

-155.0%

↓ -44.9% 1th

FCF / Share Free cash flow per share

$-2.42

↑ +89.4% —

trending_up

Bullish Indicators

No bullish signals detected.

warning

Bearish Risks

Debt to EquityDebt to Equity is concerning (bottom quartile)
Operating Margin (%)Operating Margin (%) is in the bottom quartile
Profit Margin (%)Profit Margin (%) is in the bottom quartile

Health Breakdown

Profitability ↑

Financial Health ↓

Cash Quality ↑

Financial view

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📈 Is growth accelerating? 6 metrics

Metric	FY 2025 Dec 31, 2025 10-K ↗	FY 2024 Dec 31, 2024 10-K ↗	FY 2023 Dec 31, 2023 10-K ↗	FY 2022 Dec 31, 2022 10-K ↗	FY 2021 Dec 31, 2021 10-K ↗	FY 2020 Dec 31, 2020 10-K ↗	FY 2019 Dec 31, 2017 10-K ↗	FY 2018 Dec 31, 2016 10-K ↗	FY 2017 Dec 31, 2015 10-K ↗	FY 2016 Dec 31, 2014 10-K ↗
Revenue Growth YoY (%)	-16.6% Weak ↓ Weak Declining Year-over-year change in total revenue Optimal: > 10% vs Sector: Below avg (-432%)	-29.6% Weak ↓ Weak Declining Year-over-year change in total revenue Optimal: > 10% vs Sector: Below avg (-693%)	92.1% Excellent ↓ Excellent Declining Year-over-year change in total revenue Optimal: > 10% vs Sector: Above avg (+1741%)	756.3% Excellent ↓ Excellent Declining Year-over-year change in total revenue Optimal: > 10% vs Sector: Above avg (+15025%)	-21.4% Weak ↓ Weak Declining Year-over-year change in total revenue Optimal: > 10% vs Sector: Below avg (-528%)	2606.5% Excellent Excellent Year-over-year change in total revenue Optimal: > 10% vs Sector: Above avg (+52030%)	553.2% Excellent Excellent Year-over-year change in total revenue Optimal: > 10% vs Sector: Above avg (+10964%)	—	—	—
EPS Growth YoY (%)	99.5% Excellent ↑ Excellent Improving Year-over-year change in earnings per share Optimal: > 10%	-322215240.2% Weak ↓ Weak Declining Year-over-year change in earnings per share Optimal: > 10%	84.1% Excellent Excellent Year-over-year change in earnings per share Optimal: > 10%	-392.8% Weak Weak Year-over-year change in earnings per share Optimal: > 10%	—	—	—	—	—	—
Net Income Growth YoY (%)	-95.0% Weak ↓ Weak Declining Year-over-year change in net income	-58.6% Weak ↓ Weak Declining Year-over-year change in net income	-55.4% Weak ↓ Weak Declining Year-over-year change in net income	-17.1% Weak ↑ Weak Improving Year-over-year change in net income	-2.0% Weak ↑ Weak Improving Year-over-year change in net income	-103.2% Weak ↑ Weak Improving Year-over-year change in net income	-115.8% Weak Weak Year-over-year change in net income	-1129.6% Weak Weak Year-over-year change in net income	—	—
FCF Growth YoY (%)	—	—	89.4% Excellent Excellent Year-over-year change in free cash flow	-3301.0% Weak Weak Year-over-year change in free cash flow	—	—	—	—	—	—
Revenue CAGR 3Y (%)	4.1% Caution ↓ Caution Declining Compound annual revenue growth over 3 years	126.2% Excellent ↓ Excellent Declining Compound annual revenue growth over 3 years	134.7% Excellent ↓ Excellent Declining Compound annual revenue growth over 3 years	466.8% Excellent Excellent Compound annual revenue growth over 3 years	417.9% Excellent Excellent Compound annual revenue growth over 3 years	—	—	—	—	—
Revenue CAGR 5Y (%)	50.0% Excellent ↓ Excellent Declining Compound annual revenue growth over 5 years	200.8% Excellent Excellent Compound annual revenue growth over 5 years	369.6% Excellent Excellent Compound annual revenue growth over 5 years	—	—	—	—	—	—	—

💰 Are margins durable? 5 metrics

Metric	FY 2025 Dec 31, 2025 10-K ↗	FY 2024 Dec 31, 2024 10-K ↗	FY 2023 Dec 31, 2023 10-K ↗	FY 2022 Dec 31, 2022 10-K ↗	FY 2021 Dec 31, 2021 10-K ↗	FY 2020 Dec 31, 2020 10-K ↗	FY 2019 Dec 31, 2017 10-K ↗	FY 2018 Dec 31, 2016 10-K ↗	FY 2017 Dec 31, 2015 10-K ↗	FY 2016 Dec 31, 2014 10-K ↗
Operating Margin (%) (%)	-155.0% Weak ↓ Weak Declining Operating income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-1392%)	-107.0% Weak ↑ Weak Improving Operating income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-992%)	-48.9% Weak ↑ Weak Improving Operating income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-508%)	-59.9% Weak ↑ Weak Improving Operating income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-599%)	-335.6% Weak Weak Operating income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-2896%)	-220.7% Weak Weak Operating income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-1940%)	—	—	—	—
Effective Tax Rate (%) (%)	—	—	—	—	—	—	0.0% Excellent ↑ Excellent Improving Actual taxes paid relative to pre-tax income Optimal: 15-25%	0.0% Excellent Excellent Actual taxes paid relative to pre-tax income Optimal: 15-25%	-0.7% Excellent Excellent Actual taxes paid relative to pre-tax income Optimal: 15-25%	—
Profit Margin (%) (%)	-360.5% Weak ↓ Weak Declining Net income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-4606%)	-154.2% Weak ↓ Weak Declining Net income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-2027%)	-68.4% Weak ↑ Weak Improving Net income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-955%)	-84.5% Weak Weak Net income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-1157%)	—	-476.3% Weak Weak Net income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-6054%)	—	—	—	—
FCF Margin (%) (%)	-79.3% Weak ↓ Weak Declining Free cash flow as a percentage of revenue Optimal: > 10%	-61.5% Weak ↑ Weak Improving Free cash flow as a percentage of revenue Optimal: > 10%	-43.4% Weak ↑ Weak Improving Free cash flow as a percentage of revenue Optimal: > 10%	-81.1% Weak ↑ Weak Improving Free cash flow as a percentage of revenue Optimal: > 10%	-85.9% Weak Weak Free cash flow as a percentage of revenue Optimal: > 10%	-157.3% Weak Weak Free cash flow as a percentage of revenue Optimal: > 10%	—	—	—	—
FCF / Net Income (x)	0.22x Weak ↓ Weak Declining Free cash flow relative to reported net income Optimal: > 1x	0.40x Weak ↓ Weak Declining Free cash flow relative to reported net income Optimal: > 1x	0.63x Weak ↑ Weak Improving Free cash flow relative to reported net income Optimal: > 1x	0.96x Caution ↑ Caution Improving Free cash flow relative to reported net income Optimal: > 1x	0.14x Weak ↓ Weak Declining Free cash flow relative to reported net income Optimal: > 1x	0.33x Weak ↓ Weak Declining Free cash flow relative to reported net income Optimal: > 1x	0.53x Weak ↓ Weak Declining Free cash flow relative to reported net income Optimal: > 1x	0.99x Caution Caution Free cash flow relative to reported net income Optimal: > 1x	0.22x Weak Weak Free cash flow relative to reported net income Optimal: > 1x	—

🎯 Is capital allocation efficient? 3 metrics

Metric	FY 2025 Dec 31, 2025 10-K ↗	FY 2024 Dec 31, 2024 10-K ↗	FY 2023 Dec 31, 2023 10-K ↗	FY 2022 Dec 31, 2022 10-K ↗	FY 2021 Dec 31, 2021 10-K ↗	FY 2020 Dec 31, 2020 10-K ↗	FY 2019 Dec 31, 2017 10-K ↗	FY 2018 Dec 31, 2016 10-K ↗	FY 2017 Dec 31, 2015 10-K ↗	FY 2016 Dec 31, 2014 10-K ↗
Return on Invested Capital (%)	-266.2% Weak ↓ Weak Declining Return earned on debt + equity capital invested Optimal: > 10%	126.5% Excellent ↑ Excellent Improving Return earned on debt + equity capital invested Optimal: > 10%	-89.7% Weak ↓ Weak Declining Return earned on debt + equity capital invested Optimal: > 10%	-35.2% Weak ↓ Weak Declining Return earned on debt + equity capital invested Optimal: > 10%	62.7% Excellent ↓ Excellent Declining Return earned on debt + equity capital invested Optimal: > 10%	643.4% Excellent ↑ Excellent Improving Return earned on debt + equity capital invested Optimal: > 10%	119.7% Excellent ↑ Excellent Improving Return earned on debt + equity capital invested Optimal: > 10%	209.3% Excellent Excellent Return earned on debt + equity capital invested Optimal: > 10%	-223.4% Weak Weak Return earned on debt + equity capital invested Optimal: > 10%	—
Return on Capital (%) (%)	-46.4% Weak ↑ Weak Improving Operating profit relative to total assets Optimal: > 10%	-122.1% Weak ↑ Weak Improving Operating profit relative to total assets Optimal: > 10%	-54.2% Weak ↑ Weak Improving Operating profit relative to total assets Optimal: > 10%	-30.6% Weak ↑ Weak Improving Operating profit relative to total assets Optimal: > 10%	-341.9% Weak ↓ Weak Declining Operating profit relative to total assets Optimal: > 10%	-247.2% Weak ↓ Weak Declining Operating profit relative to total assets Optimal: > 10%	-286.4% Weak ↓ Weak Declining Operating profit relative to total assets Optimal: > 10%	-267.5% Weak Weak Operating profit relative to total assets Optimal: > 10%	221.4% Excellent Excellent Operating profit relative to total assets Optimal: > 10%	—
Return on Common Equity (%) (%)	—	230.7% Excellent ↑ Excellent Improving Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Above avg (+1438%)	-158.7% Weak ↓ Weak Declining Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Below avg (-1158%)	-62.9% Weak ↓ Weak Declining Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Below avg (-519%)	146.2% Excellent → Excellent Stable Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Above avg (+875%)	119.3% Excellent ↓ Excellent Declining Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Above avg (+695%)	131.4% Excellent ↓ Excellent Declining Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Above avg (+776%)	211.0% Excellent Excellent Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Above avg (+1307%)	223.4% Excellent Excellent Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Above avg (+1389%)	—

⚖️ Is the balance sheet risky? 4 metrics

Metric	FY 2025 Dec 31, 2025 10-K ↗	FY 2024 Dec 31, 2024 10-K ↗	FY 2023 Dec 31, 2023 10-K ↗	FY 2022 Dec 31, 2022 10-K ↗	FY 2021 Dec 31, 2021 10-K ↗	FY 2020 Dec 31, 2020 10-K ↗	FY 2019 Dec 31, 2017 10-K ↗	FY 2018 Dec 31, 2016 10-K ↗	FY 2017 Dec 31, 2015 10-K ↗	FY 2016 Dec 31, 2014 10-K ↗
Debt to Equity (x)	4.48x Weak ↑ Weak Improving Total debt relative to shareholder equity Optimal: < 0.6x vs Sector: Above avg (+540%)	-0.65x Excellent ↓ Excellent Declining Total debt relative to shareholder equity Optimal: < 0.6x vs Sector: Below avg (-192%)	0.28x Excellent ↑ Excellent Improving Total debt relative to shareholder equity Optimal: < 0.6x vs Sector: Below avg (-60%)	0.05x Excellent ↑ Excellent Improving Total debt relative to shareholder equity Optimal: < 0.6x vs Sector: Below avg (-92%)	-0.93x Excellent ↓ Excellent Declining Total debt relative to shareholder equity Optimal: < 0.6x vs Sector: Below avg (-233%)	-1.86x Excellent ↓ Excellent Declining Total debt relative to shareholder equity Optimal: < 0.6x vs Sector: Below avg (-366%)	-0.12x Excellent Excellent Total debt relative to shareholder equity Optimal: < 0.6x vs Sector: Below avg (-118%)	0.00x Excellent Excellent Total debt relative to shareholder equity Optimal: < 0.6x vs Sector: Below avg (-100%)	—	—
Interest Coverage (x)	-30.85x Weak ↓ Weak Declining Operating income divided by interest expense Optimal: > 5x	-41.42x Weak ↓ Weak Declining Operating income divided by interest expense Optimal: > 5x	-19.54x Weak ↓ Weak Declining Operating income divided by interest expense Optimal: > 5x	-14.12x Weak ↓ Weak Declining Operating income divided by interest expense Optimal: > 5x	-1.61x Weak ↑ Weak Improving Operating income divided by interest expense Optimal: > 5x	-1.21x Weak ↑ Weak Improving Operating income divided by interest expense Optimal: > 5x	-9.47x Weak Weak Operating income divided by interest expense Optimal: > 5x	-33.02x Weak Weak Operating income divided by interest expense Optimal: > 5x	—	—
Net Debt (USD)	$19.47M	$4.65M	$806.52K	$245.89K	$3.86M	$9.28M	$206.43K	$0.00	$-19.23K	$0.00
Debt / EBITDA (x)	-1.35x Excellent ↓ Excellent Declining Debt relative to earnings before interest, taxes, depreciation Optimal: < 2x	-0.41x Excellent ↑ Excellent Improving Debt relative to earnings before interest, taxes, depreciation Optimal: < 2x	-0.25x Excellent ↑ Excellent Improving Debt relative to earnings before interest, taxes, depreciation Optimal: < 2x	-0.12x Excellent ↑ Excellent Improving Debt relative to earnings before interest, taxes, depreciation Optimal: < 2x	-1.17x Excellent → Excellent Stable Debt relative to earnings before interest, taxes, depreciation Optimal: < 2x	-3.45x Excellent ↓ Excellent Declining Debt relative to earnings before interest, taxes, depreciation Optimal: < 2x	-0.11x Excellent Excellent Debt relative to earnings before interest, taxes, depreciation Optimal: < 2x	0.00x Excellent Excellent Debt relative to earnings before interest, taxes, depreciation Optimal: < 2x	—	—

📊 What does each share earn? 6 metrics

Metric	FY 2025 Dec 31, 2025 10-K ↗	FY 2024 Dec 31, 2024 10-K ↗	FY 2023 Dec 31, 2023 10-K ↗	FY 2022 Dec 31, 2022 10-K ↗	FY 2021 Dec 31, 2021 10-K ↗	FY 2020 Dec 31, 2020 10-K ↗	FY 2019 Dec 31, 2017 10-K ↗	FY 2018 Dec 31, 2016 10-K ↗	FY 2017 Dec 31, 2015 10-K ↗	FY 2016 Dec 31, 2014 10-K ↗
Revenue per Share (USD)	—	—	$5.57	$28.28	$0.78	—	—	—	—	—
Basic EPS, GAAP (USD)	$-63.21K	$-12.28M	$-3.81	$-23.90	$-4.85	—	—	—	—	—
Free Cash Flow per Share (USD)	—	—	$-2.42	$-22.92	$-0.67	—	—	—	—	—
Book Value per Share (USD)	—	—	$0.78	$16.76	$-2.61	$-5.51	$-0.09	$-0.04	$-0.00	$-0.00
Tangible Book Value per Share (USD)	—	—	$0.55	$10.56	$-2.61	$-5.51	$-0.09	$-0.04	$-0.00	$-0.00
Basic Weighted Avg Shares (shares)	543	1	2.91M	298,800	1.26M	—	—	—	—	—

🏦 How resilient is the balance sheet? 3 metrics

Metric	FY 2025 Dec 31, 2025 10-K ↗	FY 2024 Dec 31, 2024 10-K ↗	FY 2023 Dec 31, 2023 10-K ↗	FY 2022 Dec 31, 2022 10-K ↗	FY 2021 Dec 31, 2021 10-K ↗	FY 2020 Dec 31, 2020 10-K ↗	FY 2019 Dec 31, 2017 10-K ↗	FY 2018 Dec 31, 2016 10-K ↗	FY 2017 Dec 31, 2015 10-K ↗	FY 2016 Dec 31, 2014 10-K ↗
Working Capital (USD)	$-20.32M	$-8.94M	$3.51M	$5.69M	$-4.17M	$-4.73M	$-302.02K	$-915.46K	$-62.14K	—
LT Debt (USD)	—	—	—	—	—	$4.67M	—	—	—	—
Total Equity (USD)	$4.38M	$-7.63M	$7.00M	$11.35M	$-4.17M	$-5.01M	$-2.24M	$-646.27K	$-49.64K	$-610.00

📋 What is driving earnings? 4 metrics

Metric	FY 2025 Dec 31, 2025 10-K ↗	FY 2024 Dec 31, 2024 10-K ↗	FY 2023 Dec 31, 2023 10-K ↗	FY 2022 Dec 31, 2022 10-K ↗	FY 2021 Dec 31, 2021 10-K ↗	FY 2020 Dec 31, 2020 10-K ↗	FY 2019 Dec 31, 2017 10-K ↗	FY 2018 Dec 31, 2016 10-K ↗	FY 2017 Dec 31, 2015 10-K ↗	FY 2016 Dec 31, 2014 10-K ↗
Sales/Revenue/Turnover (USD)	$9.52M	$11.42M	$16.23M	$8.45M	$986.83K	$1.26M	$46.40K	$7.10K	$0.00	—
Depreciation Expense (USD)	$248.91K	$239.78K	$104.23K	$50.09K	$3.64K	$61.72K	$61.13K	$57.66K	$1.77K	—
Net Income, GAAP (USD)	$-34.33M	$-17.60M	$-11.10M	$-7.14M	$-6.10M	$-5.98M	$-2.94M	$-1.36M	$-110.89K	—
Operating Cash Flow (USD)	$-7.22M	$-7.02M	$-7.04M	$-6.83M	$-847.85K	$-1.97M	$-1.54M	$-1.34M	$-24.12K	—

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bar_chart Data from SEC EDGAR XBRL filings

Synced 1 week ago 10 years · 39 quarters

AMERICAN REBEL HOLDINGS INC

Analytical Summary

10-Year Financial Trajectory

Bullish Indicators

Bearish Risks

Health Breakdown

Statement lens

Benchmark Lens

Signals

Percentile Rankings

Peer Comparison

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