BIDU - Baidu, Inc.

📈 Is growth accelerating? 6 metrics

Metric	FY 2025 Dec 31, 2025 20-F ↗	FY 2024 Dec 31, 2024 20-F ↗	FY 2023 Dec 31, 2023 20-F ↗	FY 2022 Dec 31, 2022 20-F ↗	FY 2021 Dec 31, 2021 20-F ↗	FY 2020 Dec 31, 2020 20-F ↗	FY 2019 Dec 31, 2019 20-F ↗	FY 2018 Dec 31, 2018 20-F ↗	FY 2017 Dec 31, 2017 20-F ↗	FY 2016 Dec 31, 2016 20-F ↗	FY 2015 Dec 31, 2015 20-F ↗	FY 2014 Dec 31, 2014 20-F ↗	FY 2013 Dec 31, 2013 20-F ↗	FY 2012 Dec 31, 2012 20-F ↗	FY 2011 Dec 31, 2011 20-F ↗	FY 2010 Dec 31, 2010 20-F ↗	FY 2009 Dec 31, 2009 20-F ↗	FY 2008 Dec 31, 2008 20-F ↗	FY 2007 Dec 31, 2007 20-F ↗
Revenue Growth YoY (%)	1.2% Caution ↑ Caution Improving Year-over-year change in total revenue Optimal: > 10% vs Sector: Below avg (-90%)	-3.8% Weak ↓ Weak Declining Year-over-year change in total revenue Optimal: > 10% vs Sector: Below avg (-132%)	5.7% Fair → Fair Stable Year-over-year change in total revenue Optimal: > 10% vs Sector: Below avg (-52%)	-8.2% Weak ↓ Weak Declining Year-over-year change in total revenue Optimal: > 10% vs Sector: Below avg (-168%)	19.0% Good ↑ Good Improving Year-over-year change in total revenue Optimal: > 10% vs Sector: Above avg (+59%)	6.4% Fair ↓ Fair Declining Year-over-year change in total revenue Optimal: > 10% vs Sector: Below avg (-47%)	3.7% Caution ↓ Caution Declining Year-over-year change in total revenue Optimal: > 10% vs Sector: Below avg (-69%)	14.1% Good ↓ Good Declining Year-over-year change in total revenue Optimal: > 10% vs Sector: Above avg (+18%)	28.3% Excellent ↑ Excellent Improving Year-over-year change in total revenue Optimal: > 10% vs Sector: Above avg (+136%)	-0.8% Weak ↓ Weak Declining Year-over-year change in total revenue Optimal: > 10% vs Sector: Below avg (-107%)	29.6% Excellent ↓ Excellent Declining Year-over-year change in total revenue Optimal: > 10% vs Sector: Above avg (+147%)	49.8% Excellent ↓ Excellent Declining Year-over-year change in total revenue Optimal: > 10% vs Sector: Above avg (+315%)	47.4% Excellent ↓ Excellent Declining Year-over-year change in total revenue Optimal: > 10% vs Sector: Above avg (+295%)	55.4% Excellent ↓ Excellent Declining Year-over-year change in total revenue Optimal: > 10% vs Sector: Above avg (+362%)	92.1% Excellent Excellent Year-over-year change in total revenue Optimal: > 10% vs Sector: Above avg (+668%)	84.0% Excellent Excellent Year-over-year change in total revenue Optimal: > 10% vs Sector: Above avg (+600%)	—	—	—
EPS Growth YoY (%)	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	144.0% Excellent Excellent Year-over-year change in earnings per share Optimal: > 10%	—	—	—
Net Income Growth YoY (%)	-75.5% Weak ↓ Weak Declining Year-over-year change in net income	13.8% Fair ↓ Fair Declining Year-over-year change in net income	161.0% Excellent ↓ Excellent Declining Year-over-year change in net income	-31.7% Weak ↓ Weak Declining Year-over-year change in net income	-53.4% Weak ↓ Weak Declining Year-over-year change in net income	1063.5% Excellent ↑ Excellent Improving Year-over-year change in net income	-92.6% Weak ↓ Weak Declining Year-over-year change in net income	42.6% Excellent ↓ Excellent Declining Year-over-year change in net income	67.8% Excellent ↑ Excellent Improving Year-over-year change in net income	-67.8% Weak ↓ Weak Declining Year-over-year change in net income	144.5% Excellent ↑ Excellent Improving Year-over-year change in net income	22.3% Good ↓ Good Declining Year-over-year change in net income	3.5% Caution ↓ Caution Declining Year-over-year change in net income	59.6% Excellent ↓ Excellent Declining Year-over-year change in net income	96.9% Excellent Excellent Year-over-year change in net income	145.5% Excellent Excellent Year-over-year change in net income	—	—	—
FCF Growth YoY (%)	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	107.9% Excellent Excellent Year-over-year change in free cash flow	—	—	—
Revenue CAGR 3Y (%)	1.0% Weak ↓ Weak Declining Compound annual revenue growth over 3 years	-2.3% Weak ↓ Weak Declining Compound annual revenue growth over 3 years	4.9% Caution ↓ Caution Declining Compound annual revenue growth over 3 years	5.1% Fair ↓ Fair Declining Compound annual revenue growth over 3 years	9.5% Fair ↓ Fair Declining Compound annual revenue growth over 3 years	8.0% Fair ↓ Fair Declining Compound annual revenue growth over 3 years	14.9% Good ↓ Good Declining Compound annual revenue growth over 3 years	13.2% Good ↓ Good Declining Compound annual revenue growth over 3 years	18.1% Excellent ↓ Excellent Declining Compound annual revenue growth over 3 years	24.4% Excellent ↓ Excellent Declining Compound annual revenue growth over 3 years	42.0% Excellent ↓ Excellent Declining Compound annual revenue growth over 3 years	50.8% Excellent ↓ Excellent Declining Compound annual revenue growth over 3 years	63.9% Excellent Excellent Compound annual revenue growth over 3 years	76.5% Excellent Excellent Compound annual revenue growth over 3 years	—	—	—	—	—
Revenue CAGR 5Y (%)	2.4% Caution ↓ Caution Declining Compound annual revenue growth over 5 years	3.4% Caution ↓ Caution Declining Compound annual revenue growth over 5 years	5.0% Fair ↓ Fair Declining Compound annual revenue growth over 5 years	6.6% Fair ↓ Fair Declining Compound annual revenue growth over 5 years	14.0% Excellent ↓ Excellent Declining Compound annual revenue growth over 5 years	9.9% Good ↓ Good Declining Compound annual revenue growth over 5 years	14.3% Excellent ↓ Excellent Declining Compound annual revenue growth over 5 years	23.0% Excellent ↓ Excellent Declining Compound annual revenue growth over 5 years	29.5% Excellent ↓ Excellent Declining Compound annual revenue growth over 5 years	34.6% Excellent ↓ Excellent Declining Compound annual revenue growth over 5 years	53.6% Excellent Excellent Compound annual revenue growth over 5 years	64.7% Excellent Excellent Compound annual revenue growth over 5 years	—	—	—	—	—	—	—

💰 Are margins durable? 5 metrics

Metric	FY 2025 Dec 31, 2025 20-F ↗	FY 2024 Dec 31, 2024 20-F ↗	FY 2023 Dec 31, 2023 20-F ↗	FY 2022 Dec 31, 2022 20-F ↗	FY 2021 Dec 31, 2021 20-F ↗	FY 2020 Dec 31, 2020 20-F ↗	FY 2019 Dec 31, 2019 20-F ↗	FY 2018 Dec 31, 2018 20-F ↗	FY 2017 Dec 31, 2017 20-F ↗	FY 2016 Dec 31, 2016 20-F ↗	FY 2015 Dec 31, 2015 20-F ↗	FY 2014 Dec 31, 2014 20-F ↗	FY 2013 Dec 31, 2013 20-F ↗	FY 2012 Dec 31, 2012 20-F ↗	FY 2011 Dec 31, 2011 20-F ↗	FY 2010 Dec 31, 2010 20-F ↗	FY 2009 Dec 31, 2009 20-F ↗	FY 2008 Dec 31, 2008 20-F ↗	FY 2007 Dec 31, 2007 20-F ↗
Operating Margin (%) (%)	-4.5% Weak ↓ Weak Declining Operating income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-123%)	16.0% Fair ↑ Fair Improving Operating income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-20%)	16.2% Fair ↑ Fair Improving Operating income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-19%)	12.9% Fair ↑ Fair Improving Operating income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-36%)	8.5% Caution ↓ Caution Declining Operating income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-58%)	13.4% Fair → Fair Stable Operating income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-33%)	5.9% Weak ↓ Weak Declining Operating income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-71%)	15.2% Fair ↓ Fair Declining Operating income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-24%)	18.5% Good → Good Stable Operating income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-8%)	14.2% Fair ↓ Fair Declining Operating income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-29%)	17.6% Fair ↓ Fair Declining Operating income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-12%)	26.1% Excellent ↓ Excellent Declining Operating income as a percentage of revenue Optimal: > 15% vs Sector: Above avg (+31%)	35.0% Excellent ↓ Excellent Declining Operating income as a percentage of revenue Optimal: > 15% vs Sector: Above avg (+75%)	49.5% Excellent ↑ Excellent Improving Operating income as a percentage of revenue Optimal: > 15% vs Sector: Above avg (+148%)	52.2% Excellent ↑ Excellent Improving Operating income as a percentage of revenue Optimal: > 15% vs Sector: Above avg (+161%)	50.0% Excellent Excellent Operating income as a percentage of revenue Optimal: > 15% vs Sector: Above avg (+150%)	36.1% Excellent Excellent Operating income as a percentage of revenue Optimal: > 15% vs Sector: Above avg (+80%)	—	—
Effective Tax Rate (%) (%)	18.8% Good → Good Stable Actual taxes paid relative to pre-tax income Optimal: 15-25%	15.5% Good ↓ Good Declining Actual taxes paid relative to pre-tax income Optimal: 15-25%	14.5% Excellent ↓ Excellent Declining Actual taxes paid relative to pre-tax income Optimal: 15-25%	25.5% Caution ↑ Caution Improving Actual taxes paid relative to pre-tax income Optimal: 15-25%	29.6% Caution ↑ Caution Improving Actual taxes paid relative to pre-tax income Optimal: 15-25%	17.6% Good ↑ Good Improving Actual taxes paid relative to pre-tax income Optimal: 15-25%	-569.4% Excellent ↓ Excellent Declining Actual taxes paid relative to pre-tax income Optimal: 15-25%	17.4% Good ↑ Good Improving Actual taxes paid relative to pre-tax income Optimal: 15-25%	14.1% Excellent ↓ Excellent Declining Actual taxes paid relative to pre-tax income Optimal: 15-25%	20.1% Good ↑ Good Improving Actual taxes paid relative to pre-tax income Optimal: 15-25%	14.4% Excellent → Excellent Stable Actual taxes paid relative to pre-tax income Optimal: 15-25%	15.4% Good ↑ Good Improving Actual taxes paid relative to pre-tax income Optimal: 15-25%	15.0% Good ↑ Good Improving Actual taxes paid relative to pre-tax income Optimal: 15-25%	13.2% Excellent Excellent Actual taxes paid relative to pre-tax income Optimal: 15-25%	15.2% Good Good Actual taxes paid relative to pre-tax income Optimal: 15-25%	—	—	—	—
Profit Margin (%) (%)	4.3% Weak ↓ Weak Declining Net income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-71%)	17.8% Good ↑ Good Improving Net income as a percentage of revenue Optimal: > 15% vs Sector: Above avg (+19%)	15.1% Good ↑ Good Improving Net income as a percentage of revenue Optimal: > 15% vs Sector: At sector avg	6.1% Caution ↓ Caution Declining Net income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-59%)	8.2% Caution ↓ Caution Declining Net income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-45%)	21.0% Excellent ↑ Excellent Improving Net income as a percentage of revenue Optimal: > 15% vs Sector: Above avg (+40%)	1.9% Weak ↓ Weak Declining Net income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-87%)	27.0% Excellent ↓ Excellent Declining Net income as a percentage of revenue Optimal: > 15% vs Sector: Above avg (+80%)	21.6% Excellent ↓ Excellent Declining Net income as a percentage of revenue Optimal: > 15% vs Sector: Above avg (+44%)	16.5% Good ↓ Good Declining Net income as a percentage of revenue Optimal: > 15% vs Sector: Above avg (+10%)	50.7% Excellent ↑ Excellent Improving Net income as a percentage of revenue Optimal: > 15% vs Sector: Above avg (+238%)	26.9% Excellent ↓ Excellent Declining Net income as a percentage of revenue Optimal: > 15% vs Sector: Above avg (+79%)	32.9% Excellent ↓ Excellent Declining Net income as a percentage of revenue Optimal: > 15% vs Sector: Above avg (+120%)	46.9% Excellent ↑ Excellent Improving Net income as a percentage of revenue Optimal: > 15% vs Sector: Above avg (+213%)	45.7% Excellent ↑ Excellent Improving Net income as a percentage of revenue Optimal: > 15% vs Sector: Above avg (+204%)	44.5% Excellent Excellent Net income as a percentage of revenue Optimal: > 15% vs Sector: Above avg (+197%)	33.4% Excellent Excellent Net income as a percentage of revenue Optimal: > 15% vs Sector: Above avg (+123%)	—	—
FCF Margin (%) (%)	-11.7% Weak ↓ Weak Declining Free cash flow as a percentage of revenue Optimal: > 10%	9.8% Caution ↓ Caution Declining Free cash flow as a percentage of revenue Optimal: > 10%	18.9% Good ↑ Good Improving Free cash flow as a percentage of revenue Optimal: > 10%	14.5% Fair ↓ Fair Declining Free cash flow as a percentage of revenue Optimal: > 10%	7.4% Caution ↓ Caution Declining Free cash flow as a percentage of revenue Optimal: > 10%	17.9% Good ↓ Good Declining Free cash flow as a percentage of revenue Optimal: > 10%	20.5% Excellent Excellent Free cash flow as a percentage of revenue Optimal: > 10%	26.6% Excellent Excellent Free cash flow as a percentage of revenue Optimal: > 10%	—	—	—	—	34.5% Excellent ↓ Excellent Declining Free cash flow as a percentage of revenue Optimal: > 10%	43.4% Excellent → Excellent Stable Free cash flow as a percentage of revenue Optimal: > 10%	44.3% Excellent → Excellent Stable Free cash flow as a percentage of revenue Optimal: > 10%	48.1% Excellent Excellent Free cash flow as a percentage of revenue Optimal: > 10%	42.3% Excellent Excellent Free cash flow as a percentage of revenue Optimal: > 10%	—	—
FCF / Net Income (x)	-2.70x Weak ↓ Weak Declining Free cash flow relative to reported net income Optimal: > 1x	0.55x Weak ↓ Weak Declining Free cash flow relative to reported net income Optimal: > 1x	1.25x Good ↓ Good Declining Free cash flow relative to reported net income Optimal: > 1x	2.37x Excellent ↓ Excellent Declining Free cash flow relative to reported net income Optimal: > 1x	0.90x Caution ↓ Caution Declining Free cash flow relative to reported net income Optimal: > 1x	0.85x Caution ↓ Caution Declining Free cash flow relative to reported net income Optimal: > 1x	10.69x Excellent Excellent Free cash flow relative to reported net income Optimal: > 1x	0.99x Caution Caution Free cash flow relative to reported net income Optimal: > 1x	—	—	—	—	1.05x Fair ↑ Fair Improving Free cash flow relative to reported net income Optimal: > 1x	0.93x Caution ↓ Caution Declining Free cash flow relative to reported net income Optimal: > 1x	0.97x Caution ↓ Caution Declining Free cash flow relative to reported net income Optimal: > 1x	1.08x Fair Fair Free cash flow relative to reported net income Optimal: > 1x	1.27x Good Good Free cash flow relative to reported net income Optimal: > 1x	—	—

🎯 Is capital allocation efficient? 3 metrics

Metric	FY 2025 Dec 31, 2025 20-F ↗	FY 2024 Dec 31, 2024 20-F ↗	FY 2023 Dec 31, 2023 20-F ↗	FY 2022 Dec 31, 2022 20-F ↗	FY 2021 Dec 31, 2021 20-F ↗	FY 2020 Dec 31, 2020 20-F ↗	FY 2019 Dec 31, 2019 20-F ↗	FY 2018 Dec 31, 2018 20-F ↗	FY 2017 Dec 31, 2017 20-F ↗	FY 2016 Dec 31, 2016 20-F ↗	FY 2015 Dec 31, 2015 20-F ↗	FY 2014 Dec 31, 2014 20-F ↗	FY 2013 Dec 31, 2013 20-F ↗	FY 2012 Dec 31, 2012 20-F ↗	FY 2011 Dec 31, 2011 20-F ↗	FY 2010 Dec 31, 2010 20-F ↗	FY 2009 Dec 31, 2009 20-F ↗	FY 2008 Dec 31, 2008 20-F ↗	FY 2007 Dec 31, 2007 20-F ↗
Return on Invested Capital (%)	-1.5% Weak ↓ Weak Declining Return earned on debt + equity capital invested Optimal: > 10%	6.0% Caution ↑ Caution Improving Return earned on debt + equity capital invested Optimal: > 10%	6.6% Caution ↑ Caution Improving Return earned on debt + equity capital invested Optimal: > 10%	4.4% Caution ↓ Caution Declining Return earned on debt + equity capital invested Optimal: > 10%	2.8% Weak ↓ Weak Declining Return earned on debt + equity capital invested Optimal: > 10%	5.1% Caution ↓ Caution Declining Return earned on debt + equity capital invested Optimal: > 10%	20.4% Excellent ↑ Excellent Improving Return earned on debt + equity capital invested Optimal: > 10%	6.0% Caution ↓ Caution Declining Return earned on debt + equity capital invested Optimal: > 10%	8.9% Fair ↓ Fair Declining Return earned on debt + equity capital invested Optimal: > 10%	6.4% Caution ↓ Caution Declining Return earned on debt + equity capital invested Optimal: > 10%	12.4% Good ↓ Good Declining Return earned on debt + equity capital invested Optimal: > 10%	21.0% Excellent ↓ Excellent Declining Return earned on debt + equity capital invested Optimal: > 10%	24.8% Excellent ↓ Excellent Declining Return earned on debt + equity capital invested Optimal: > 10%	36.8% Excellent → Excellent Stable Return earned on debt + equity capital invested Optimal: > 10%	42.0% Excellent ↑ Excellent Improving Return earned on debt + equity capital invested Optimal: > 10%	37.2% Excellent Excellent Return earned on debt + equity capital invested Optimal: > 10%	26.7% Excellent Excellent Return earned on debt + equity capital invested Optimal: > 10%	—	—
Return on Capital (%) (%)	-1.3% Weak ↓ Weak Declining Operating profit relative to total assets Optimal: > 10%	5.0% Caution ↑ Caution Improving Operating profit relative to total assets Optimal: > 10%	5.4% Caution ↑ Caution Improving Operating profit relative to total assets Optimal: > 10%	4.1% Caution ↑ Caution Improving Operating profit relative to total assets Optimal: > 10%	2.8% Weak ↓ Weak Declining Operating profit relative to total assets Optimal: > 10%	4.3% Caution → Caution Stable Operating profit relative to total assets Optimal: > 10%	2.1% Weak ↓ Weak Declining Operating profit relative to total assets Optimal: > 10%	5.2% Caution ↓ Caution Declining Operating profit relative to total assets Optimal: > 10%	6.2% Caution ↓ Caution Declining Operating profit relative to total assets Optimal: > 10%	5.5% Caution ↓ Caution Declining Operating profit relative to total assets Optimal: > 10%	7.9% Fair ↓ Fair Declining Operating profit relative to total assets Optimal: > 10%	12.8% Good ↓ Good Declining Operating profit relative to total assets Optimal: > 10%	15.8% Excellent ↓ Excellent Declining Operating profit relative to total assets Optimal: > 10%	24.2% Excellent ↓ Excellent Declining Operating profit relative to total assets Optimal: > 10%	32.5% Excellent → Excellent Stable Operating profit relative to total assets Optimal: > 10%	35.8% Excellent Excellent Operating profit relative to total assets Optimal: > 10%	26.1% Excellent Excellent Operating profit relative to total assets Optimal: > 10%	—	—
Return on Common Equity (%) (%)	2.1% Weak ↓ Weak Declining Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Below avg (-89%)	9.0% Caution ↑ Caution Improving Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Below avg (-51%)	8.3% Caution ↑ Caution Improving Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Below avg (-55%)	3.4% Weak ↓ Weak Declining Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Below avg (-82%)	4.8% Weak ↓ Weak Declining Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Below avg (-74%)	12.3% Fair ↑ Fair Improving Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Below avg (-34%)	1.3% Weak ↓ Weak Declining Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Below avg (-93%)	16.9% Good ↓ Good Declining Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Below avg (-9%)	15.9% Good ↓ Good Declining Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Below avg (-14%)	12.6% Fair ↓ Fair Declining Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Below avg (-32%)	41.9% Excellent ↑ Excellent Improving Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Above avg (+127%)	25.6% Excellent ↓ Excellent Declining Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Above avg (+38%)	27.4% Excellent ↓ Excellent Declining Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Above avg (+48%)	40.1% Excellent → Excellent Stable Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Above avg (+117%)	43.3% Excellent ↑ Excellent Improving Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Above avg (+134%)	41.9% Excellent Excellent Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Above avg (+127%)	31.2% Excellent Excellent Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Above avg (+69%)	—	—

⚖️ Is the balance sheet risky? 4 metrics

Metric	FY 2025 Dec 31, 2025 20-F ↗	FY 2024 Dec 31, 2024 20-F ↗	FY 2023 Dec 31, 2023 20-F ↗	FY 2022 Dec 31, 2022 20-F ↗	FY 2021 Dec 31, 2021 20-F ↗	FY 2020 Dec 31, 2020 20-F ↗	FY 2019 Dec 31, 2019 20-F ↗	FY 2018 Dec 31, 2018 20-F ↗	FY 2017 Dec 31, 2017 20-F ↗	FY 2016 Dec 31, 2016 20-F ↗	FY 2015 Dec 31, 2015 20-F ↗	FY 2014 Dec 31, 2014 20-F ↗	FY 2013 Dec 31, 2013 20-F ↗	FY 2012 Dec 31, 2012 20-F ↗	FY 2011 Dec 31, 2011 20-F ↗	FY 2010 Dec 31, 2010 20-F ↗	FY 2009 Dec 31, 2009 20-F ↗	FY 2008 Dec 31, 2008 20-F ↗	FY 2007 Dec 31, 2007 20-F ↗
Debt to Equity (x)	0.18x Excellent ↓ Excellent Declining Total debt relative to shareholder equity Optimal: < 0.6x vs Sector: Below avg (-59%)	0.18x Excellent ↓ Excellent Declining Total debt relative to shareholder equity Optimal: < 0.6x vs Sector: Below avg (-61%)	0.21x Excellent ↓ Excellent Declining Total debt relative to shareholder equity Optimal: < 0.6x vs Sector: Below avg (-53%)	0.23x Excellent ↓ Excellent Declining Total debt relative to shareholder equity Optimal: < 0.6x vs Sector: Below avg (-48%)	0.27x Excellent ↓ Excellent Declining Total debt relative to shareholder equity Optimal: < 0.6x vs Sector: Below avg (-39%)	0.28x Excellent ↓ Excellent Declining Total debt relative to shareholder equity Optimal: < 0.6x vs Sector: Below avg (-37%)	0.28x Excellent ↓ Excellent Declining Total debt relative to shareholder equity Optimal: < 0.6x vs Sector: Below avg (-38%)	0.32x Good ↑ Good Improving Total debt relative to shareholder equity Optimal: < 0.6x vs Sector: Below avg (-28%)	0.32x Good ↑ Good Improving Total debt relative to shareholder equity Optimal: < 0.6x vs Sector: Below avg (-29%)	0.37x Good ↑ Good Improving Total debt relative to shareholder equity Optimal: < 0.6x vs Sector: Below avg (-18%)	0.00x Excellent ↑ Excellent Improving Total debt relative to shareholder equity Optimal: < 0.6x vs Sector: Below avg (-100%)	0.00x Excellent ↓ Excellent Declining Total debt relative to shareholder equity Optimal: < 0.6x vs Sector: Below avg (-100%)	—	0.00x Excellent Excellent Total debt relative to shareholder equity Optimal: < 0.6x vs Sector: Below avg (-100%)	0.01x Excellent Excellent Total debt relative to shareholder equity Optimal: < 0.6x vs Sector: Below avg (-98%)	—	—	—	—
Interest Coverage (x)	-2.09x Weak ↓ Weak Declining Operating income divided by interest expense Optimal: > 5x	7.53x Good ↑ Good Improving Operating income divided by interest expense Optimal: > 5x	6.74x Good ↑ Good Improving Operating income divided by interest expense Optimal: > 5x	5.47x Good ↑ Good Improving Operating income divided by interest expense Optimal: > 5x	3.07x Fair ↓ Fair Declining Operating income divided by interest expense Optimal: > 5x	4.62x Fair ↓ Fair Declining Operating income divided by interest expense Optimal: > 5x	2.13x Caution ↓ Caution Declining Operating income divided by interest expense Optimal: > 5x	8.24x Good ↓ Good Declining Operating income divided by interest expense Optimal: > 5x	9.72x Good ↓ Good Declining Operating income divided by interest expense Optimal: > 5x	8.68x Good ↓ Good Declining Operating income divided by interest expense Optimal: > 5x	11.21x Excellent ↓ Excellent Declining Operating income divided by interest expense Optimal: > 5x	20.37x Excellent Excellent Operating income divided by interest expense Optimal: > 5x	25.03x Excellent Excellent Operating income divided by interest expense Optimal: > 5x	—	—	—	—	—	—
Net Debt (USD)	$3.48B	$3.00B	$3.67B	$-147.00M	$3.29B	$2.40B	$1.79B	$3.64B	$3.96B	$3.32B	$-1.52B	$-2.22B	$-1.60B	$-1.91B	$-635.79M	$-1.18B	$-615.29M	$-346.06M	—
Debt / EBITDA (x)	26.21x Weak ↑ Weak Improving Debt relative to earnings before interest, taxes, depreciation Optimal: < 2x	1.67x Good ↓ Good Declining Debt relative to earnings before interest, taxes, depreciation Optimal: < 2x	1.77x Good ↓ Good Declining Debt relative to earnings before interest, taxes, depreciation Optimal: < 2x	2.35x Fair ↓ Fair Declining Debt relative to earnings before interest, taxes, depreciation Optimal: < 2x	3.56x Caution ↑ Caution Improving Debt relative to earnings before interest, taxes, depreciation Optimal: < 2x	2.57x Fair ↓ Fair Declining Debt relative to earnings before interest, taxes, depreciation Optimal: < 2x	3.85x Caution ↑ Caution Improving Debt relative to earnings before interest, taxes, depreciation Optimal: < 2x	2.73x Fair ↑ Fair Improving Debt relative to earnings before interest, taxes, depreciation Optimal: < 2x	1.89x Good ↑ Good Improving Debt relative to earnings before interest, taxes, depreciation Optimal: < 2x	2.52x Fair ↑ Fair Improving Debt relative to earnings before interest, taxes, depreciation Optimal: < 2x	0.01x Excellent ↑ Excellent Improving Debt relative to earnings before interest, taxes, depreciation Optimal: < 2x	0.01x Excellent ↓ Excellent Declining Debt relative to earnings before interest, taxes, depreciation Optimal: < 2x	—	0.00x Excellent Excellent Debt relative to earnings before interest, taxes, depreciation Optimal: < 2x	0.01x Excellent Excellent Debt relative to earnings before interest, taxes, depreciation Optimal: < 2x	—	—	—	—

📊 What does each share earn? 6 metrics

Metric	FY 2025 Dec 31, 2025 20-F ↗	FY 2024 Dec 31, 2024 20-F ↗	FY 2023 Dec 31, 2023 20-F ↗	FY 2022 Dec 31, 2022 20-F ↗	FY 2021 Dec 31, 2021 20-F ↗	FY 2020 Dec 31, 2020 20-F ↗	FY 2019 Dec 31, 2019 20-F ↗	FY 2018 Dec 31, 2018 20-F ↗	FY 2017 Dec 31, 2017 20-F ↗	FY 2016 Dec 31, 2016 20-F ↗	FY 2015 Dec 31, 2015 20-F ↗	FY 2014 Dec 31, 2014 20-F ↗	FY 2013 Dec 31, 2013 20-F ↗	FY 2012 Dec 31, 2012 20-F ↗	FY 2011 Dec 31, 2011 20-F ↗	FY 2010 Dec 31, 2010 20-F ↗	FY 2009 Dec 31, 2009 20-F ↗	FY 2008 Dec 31, 2008 20-F ↗	FY 2007 Dec 31, 2007 20-F ↗
Revenue per Share (USD)	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	$34.46	$18.85	—	—
Basic EPS, GAAP (USD)	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	$15.35	$6.29	—	—
Free Cash Flow per Share (USD)	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	$16.56	$7.97	—	—
Book Value per Share (USD)	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	$36.59	$20.14	—	—
Tangible Book Value per Share (USD)	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	$35.81	$19.35	—	—
Basic Weighted Avg Shares (shares)	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	34.81M	34.57M	34.22M	33.87M

🏦 How resilient is the balance sheet? 3 metrics

Metric	FY 2025 Dec 31, 2025 20-F ↗	FY 2024 Dec 31, 2024 20-F ↗	FY 2023 Dec 31, 2023 20-F ↗	FY 2022 Dec 31, 2022 20-F ↗	FY 2021 Dec 31, 2021 20-F ↗	FY 2020 Dec 31, 2020 20-F ↗	FY 2019 Dec 31, 2019 20-F ↗	FY 2018 Dec 31, 2018 20-F ↗	FY 2017 Dec 31, 2017 20-F ↗	FY 2016 Dec 31, 2016 20-F ↗	FY 2015 Dec 31, 2015 20-F ↗	FY 2014 Dec 31, 2014 20-F ↗	FY 2013 Dec 31, 2013 20-F ↗	FY 2012 Dec 31, 2012 20-F ↗	FY 2011 Dec 31, 2011 20-F ↗	FY 2010 Dec 31, 2010 20-F ↗	FY 2009 Dec 31, 2009 20-F ↗	FY 2008 Dec 31, 2008 20-F ↗	FY 2007 Dec 31, 2007 20-F ↗
Working Capital (USD)	$9.39B	$12.04B	$21.66B	$19.31B	$21.79B	$17.62B	$15.54B	$14.29B	$10.62B	$7.73B	$8.05B	$7.34B	$5.29B	$4.24B	$1.82B	$944.03M	$504.43M	—	—
LT Debt (USD)	$5.91B	$4.93B	$5.78B	$6.79B	$8.41B	$7.42B	$6.22B	$7.21B	$5.47B	$4.73B	—	—	—	—	—	—	—	—	—
Total Equity (USD)	$38.09B	$36.12B	$34.31B	$32.40B	$33.18B	$28.00B	$23.50B	$23.69B	$17.73B	$13.29B	$12.39B	$8.30B	$6.35B	$4.18B	$2.43B	$1.27B	$696.33M	—	—

📋 What is driving earnings? 4 metrics

Metric	FY 2025 Dec 31, 2025 20-F ↗	FY 2024 Dec 31, 2024 20-F ↗	FY 2023 Dec 31, 2023 20-F ↗	FY 2022 Dec 31, 2022 20-F ↗	FY 2021 Dec 31, 2021 20-F ↗	FY 2020 Dec 31, 2020 20-F ↗	FY 2019 Dec 31, 2019 20-F ↗	FY 2018 Dec 31, 2018 20-F ↗	FY 2017 Dec 31, 2017 20-F ↗	FY 2016 Dec 31, 2016 20-F ↗	FY 2015 Dec 31, 2015 20-F ↗	FY 2014 Dec 31, 2014 20-F ↗	FY 2013 Dec 31, 2013 20-F ↗	FY 2012 Dec 31, 2012 20-F ↗	FY 2011 Dec 31, 2011 20-F ↗	FY 2010 Dec 31, 2010 20-F ↗	FY 2009 Dec 31, 2009 20-F ↗	FY 2008 Dec 31, 2008 20-F ↗	FY 2007 Dec 31, 2007 20-F ↗
Sales/Revenue/Turnover (USD)	$18.46B	$18.24B	$18.96B	$17.93B	$19.54B	$16.41B	$15.43B	$14.88B	$13.03B	$10.16B	$10.25B	$7.91B	$5.28B	$3.58B	$2.30B	$1.20B	$651.60M	—	—
Depreciation Expense (USD)	$1.10B	$909.00M	$1.00B	$905.00M	$896.00M	$869.00M	$807.00M	$543.00M	$585.00M	$497.11M	$445.56M	$358.43M	$281.17M	$205.67M	$130.16M	$65.32M	$44.87M	—	—
Net Income, GAAP (USD)	$799.00M	$3.25B	$2.86B	$1.10B	$1.60B	$3.44B	$296.00M	$4.01B	$2.81B	$1.68B	$5.20B	$2.13B	$1.74B	$1.68B	$1.05B	$534.12M	$217.57M	—	—
Operating Cash Flow (USD)	$-431.00M	$2.91B	$5.16B	$3.79B	$3.16B	$3.71B	$4.09B	$5.23B	—	—	—	—	$2.28B	$1.93B	$1.30B	$712.19M	$333.94M	—	—

Baidu, Inc.

Analytical Summary

19-Year Financial Trajectory

Bullish Indicators

Bearish Risks

Health Breakdown

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