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Direct Digital Holdings, Inc.

DRCT

$0.90 0.00 (0.00%) at close

6 Visible periods

30 Metrics

Peer-ranked Benchmarks

Price Chart

Health

Poor

Bearish

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Analytical Summary

Direct Digital Holdings, Inc. faces fundamental challenges with weakness in Profit Margin (%) and Operating Margin (%). The fundamentals warrant careful consideration of downside risks.

Market Cap —

Dividend Yield —

Revenue Growth -44.3% ↗

Op. Margin -42.5% ↘

ROIC -10106.2% ↘

FCF / Share $-115.68

Trailing P/E —

Price / Book —

FCF Yield —

Debt / Equity —

info Valuation on last close. End-of-day price, Oct 2, 2026.

6-Year Financial Trajectory

Annual

Metric Value Trend Year over Year Percentile

Revenue Total top-line sales

$34.69M

↓ -44.3% —

Net Income Profit after all expenses

$-18.95M

↓ -203.8% —

Operating Margin Operating profit as % of sales

-42.5%

↓ -100.2% 6th

FCF / Share Free cash flow per share

$-115.68

↓ -160.8% —

Long-Term Debt Long-term obligations

$146.00K

↓ -99.5% —

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Bullish Indicators

No bullish signals detected.

warning

Bearish Risks

Operating Margin (%)Operating Margin (%) is in the bottom quartile
Profit Margin (%)Profit Margin (%) is in the bottom quartile

Health Breakdown

Profitability ↓

Financial Health

Cash Quality

Financial view

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📈 Is growth accelerating? 5 metrics

Metric	FY 2025 Dec 31, 2025 10-K ↗	FY 2024 Dec 31, 2024 10-K ↗	FY 2023 Dec 31, 2023 10-K ↗	FY 2022 Dec 31, 2022 10-K ↗	FY 2021 Dec 31, 2021 10-K ↗	FY 2020 Dec 31, 2020 10-K ↗
Revenue Growth YoY (%)	-44.3% Weak ↓ Weak Declining Year-over-year change in total revenue Optimal: > 10% vs Sector: Below avg (-986%)	-60.4% Weak ↓ Weak Declining Year-over-year change in total revenue Optimal: > 10% vs Sector: Below avg (-1307%)	75.8% Excellent Excellent Year-over-year change in total revenue Optimal: > 10% vs Sector: Above avg (+1416%)	134.3% Excellent Excellent Year-over-year change in total revenue Optimal: > 10% vs Sector: Above avg (+2586%)	—	—
EPS Growth YoY (%)	17.0% Good Good Year-over-year change in earnings per share Optimal: > 10%	-125.0% Weak Weak Year-over-year change in earnings per share Optimal: > 10%	N/M	N/M	—	—
Net Income Growth YoY (%)	-203.8% Weak Weak Year-over-year change in net income	-184.2% Weak Weak Year-over-year change in net income	N/M	N/M	—	—
FCF Growth YoY (%)	—	—	18.1% Good Good Year-over-year change in free cash flow	—	—	—
Revenue CAGR 3Y (%)	-27.0% Weak Weak Compound annual revenue growth over 3 years	17.8% Excellent Excellent Compound annual revenue growth over 3 years	—	—	—	—

💰 Are margins durable? 5 metrics

Metric	FY 2025 Dec 31, 2025 10-K ↗	FY 2024 Dec 31, 2024 10-K ↗	FY 2023 Dec 31, 2023 10-K ↗	FY 2022 Dec 31, 2022 10-K ↗	FY 2021 Dec 31, 2021 10-K ↗	FY 2020 Dec 31, 2020 10-K ↗
Operating Margin (%) (%)	-42.5% Weak ↓ Weak Declining Operating income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-454%)	-21.2% Weak ↓ Weak Declining Operating income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-277%)	-1.4% Weak ↓ Weak Declining Operating income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-112%)	8.9% Caution Caution Operating income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-26%)	11.5% Caution Caution Operating income as a percentage of revenue Optimal: > 15% vs Sector: At sector avg	—
Effective Tax Rate (%) (%)	0.0% Excellent ↑ Excellent Improving Actual taxes paid relative to pre-tax income Optimal: 15-25%	-44.5% Excellent ↓ Excellent Declining Actual taxes paid relative to pre-tax income Optimal: 15-25%	-9.1% Excellent ↓ Excellent Declining Actual taxes paid relative to pre-tax income Optimal: 15-25%	5.5% Excellent Excellent Actual taxes paid relative to pre-tax income Optimal: 15-25%	0.0% Excellent Excellent Actual taxes paid relative to pre-tax income Optimal: 15-25%	—
Profit Margin (%) (%)	-54.6% Weak ↓ Weak Declining Net income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-783%)	-10.0% Weak ↓ Weak Declining Net income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-225%)	-1.4% Weak ↑ Weak Improving Net income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-117%)	0.2% Weak Weak Net income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-97%)	-4.0% Weak Weak Net income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-149%)	—
FCF Margin (%) (%)	-25.7% Weak ↓ Weak Declining Free cash flow as a percentage of revenue Optimal: > 10%	-13.9% Weak ↓ Weak Declining Free cash flow as a percentage of revenue Optimal: > 10%	1.6% Weak ↓ Weak Declining Free cash flow as a percentage of revenue Optimal: > 10%	2.3% Weak Weak Free cash flow as a percentage of revenue Optimal: > 10%	9.8% Caution Caution Free cash flow as a percentage of revenue Optimal: > 10%	—
FCF / Net Income (x)	0.47x Weak ↓ Weak Declining Free cash flow relative to reported net income Optimal: > 1x	1.39x Good ↓ Good Declining Free cash flow relative to reported net income Optimal: > 1x	-1.17x Weak ↓ Weak Declining Free cash flow relative to reported net income Optimal: > 1x	10.07x Excellent Excellent Free cash flow relative to reported net income Optimal: > 1x	-2.49x Weak Weak Free cash flow relative to reported net income Optimal: > 1x	—

🎯 Is capital allocation efficient? 3 metrics

Metric	FY 2025 Dec 31, 2025 10-K ↗	FY 2024 Dec 31, 2024 10-K ↗	FY 2023 Dec 31, 2023 10-K ↗	FY 2022 Dec 31, 2022 10-K ↗	FY 2021 Dec 31, 2021 10-K ↗	FY 2020 Dec 31, 2020 10-K ↗
Return on Invested Capital (%)	-10106.2% Weak ↓ Weak Declining Return earned on debt + equity capital invested Optimal: > 10%	-60.5% Weak ↑ Weak Improving Return earned on debt + equity capital invested Optimal: > 10%	-7.9% Weak ↑ Weak Improving Return earned on debt + equity capital invested Optimal: > 10%	29.0% Excellent Excellent Return earned on debt + equity capital invested Optimal: > 10%	-1169.7% Weak Weak Return earned on debt + equity capital invested Optimal: > 10%	—
Return on Capital (%) (%)	-73.2% Weak ↓ Weak Declining Operating profit relative to total assets Optimal: > 10%	-50.9% Weak ↓ Weak Declining Operating profit relative to total assets Optimal: > 10%	-2.5% Weak ↓ Weak Declining Operating profit relative to total assets Optimal: > 10%	13.7% Good Good Operating profit relative to total assets Optimal: > 10%	12.2% Good Good Operating profit relative to total assets Optimal: > 10%	—
Return on Common Equity (%) (%)	—	—	—	9.0% Caution Caution Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Below avg (-40%)	—	—

⚖️ Is the balance sheet risky? 4 metrics

Metric	FY 2025 Dec 31, 2025 10-K ↗	FY 2024 Dec 31, 2024 10-K ↗	FY 2023 Dec 31, 2023 10-K ↗	FY 2022 Dec 31, 2022 10-K ↗	FY 2021 Dec 31, 2021 10-K ↗	FY 2020 Dec 31, 2020 10-K ↗
Debt to Equity (x)	—	—	—	10.40x Weak Weak Total debt relative to shareholder equity Optimal: < 0.6x vs Sector: Above avg (+1386%)	—	—
Interest Coverage (x)	-17.67x Weak ↓ Weak Declining Operating income divided by interest expense Optimal: > 5x	-3.08x Weak ↓ Weak Declining Operating income divided by interest expense Optimal: > 5x	-0.50x Weak ↓ Weak Declining Operating income divided by interest expense Optimal: > 5x	2.47x Caution Caution Operating income divided by interest expense Optimal: > 5x	1.38x Weak Weak Operating income divided by interest expense Optimal: > 5x	—
Net Debt (USD)	$-582.00K	$30.16M	$24.57M	$19.67M	$-4.68M	—
Debt / EBITDA (x)	-0.01x Excellent ↑ Excellent Improving Debt relative to earnings before interest, taxes, depreciation Optimal: < 2x	-2.44x Excellent ↑ Excellent Improving Debt relative to earnings before interest, taxes, depreciation Optimal: < 2x	-15.56x Excellent Excellent Debt relative to earnings before interest, taxes, depreciation Optimal: < 2x	2.96x Fair Fair Debt relative to earnings before interest, taxes, depreciation Optimal: < 2x	—	—

📊 What does each share earn? 6 metrics

Metric	FY 2025 Dec 31, 2025 10-K ↗	FY 2024 Dec 31, 2024 10-K ↗	FY 2023 Dec 31, 2023 10-K ↗	FY 2022 Dec 31, 2022 10-K ↗	FY 2021 Dec 31, 2021 10-K ↗	FY 2020 Dec 31, 2020 10-K ↗
Revenue per Share (USD)	$450.57	—	$11.68K	$6.97K	—	—
Basic EPS, GAAP (USD)	$-303.16	$-365.04	$-162.22	$24.44	$-9.80K	—
Free Cash Flow per Share (USD)	$-115.68	—	$190.24	$161.05	—	—
Book Value per Share (USD)	—	—	—	$177.98	—	—
Tangible Book Value per Share (USD)	—	—	—	$-1.39K	—	—
Basic Weighted Avg Shares (shares)	77,000	17,000	13,446	12,816	154	—

🏦 How resilient is the balance sheet? 3 metrics

Metric	FY 2025 Dec 31, 2025 10-K ↗	FY 2024 Dec 31, 2024 10-K ↗	FY 2023 Dec 31, 2023 10-K ↗	FY 2022 Dec 31, 2022 10-K ↗	FY 2021 Dec 31, 2021 10-K ↗	FY 2020 Dec 31, 2020 10-K ↗
Working Capital (USD)	$-21.68M	$-4.82M	$6.09M	$6.71M	$4.06M	—
LT Debt (USD)	$146.00K	$31.60M	$30.06M	$23.72M	—	—
Total Equity (USD)	—	—	—	$2.28M	$-374.86K	$2.37M

📋 What is driving earnings? 4 metrics

Metric	FY 2025 Dec 31, 2025 10-K ↗	FY 2024 Dec 31, 2024 10-K ↗	FY 2023 Dec 31, 2023 10-K ↗	FY 2022 Dec 31, 2022 10-K ↗	FY 2021 Dec 31, 2021 10-K ↗	FY 2020 Dec 31, 2020 10-K ↗
Sales/Revenue/Turnover (USD)	$34.69M	$62.29M	$157.11M	$89.36M	$38.14M	—
Depreciation Expense (USD)	$262.00K	$275.00K	$253.00K	$34.00K	$0.00	—
Net Income, GAAP (USD)	$-18.95M	$-6.24M	$-2.19M	$205.00K	$-1.51M	—
Operating Cash Flow (USD)	$-8.91M	$-8.65M	$2.56M	$2.06M	$3.75M	—

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bar_chart Data from SEC EDGAR XBRL filings

Synced 4 days ago 6 years · 24 quarters

Direct Digital Holdings, Inc.

Analytical Summary

6-Year Financial Trajectory

Bullish Indicators

Bearish Risks

Health Breakdown

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