HHS - HARTE HANKS INC

📈 Is growth accelerating? 7 metrics

Metric	FY 2025 Dec 31, 2025 10-K ↗	FY 2024 Dec 31, 2024 10-K ↗	FY 2023 Dec 31, 2023 10-K ↗	FY 2022 Dec 31, 2022 10-K ↗	FY 2021 Dec 31, 2021 10-K ↗	FY 2020 Dec 31, 2020 10-K ↗	FY 2019 Dec 31, 2019 10-K ↗	FY 2018 Dec 31, 2018 10-K ↗	FY 2017 Dec 31, 2017 10-K ↗	FY 2016 Dec 31, 2016 10-K ↗	FY 2015 Dec 31, 2015 10-K ↗	FY 2014 Dec 31, 2014 10-K ↗	FY 2013 Dec 31, 2013 10-K ↗	FY 2012 Dec 31, 2012 10-K ↗	FY 2011 Dec 31, 2011 10-K ↗	FY 2010 Dec 31, 2010 10-K ↗	FY 2009 Dec 31, 2009 10-K ↗	FY 2008 Dec 31, 2008 10-K ↗
Revenue Growth YoY (%)	-13.9% Weak ↓ Weak Declining Year-over-year change in total revenue Optimal: > 10% vs Sector: Below avg (-377%)	-3.3% Weak ↓ Weak Declining Year-over-year change in total revenue Optimal: > 10% vs Sector: Below avg (-165%)	-7.2% Weak ↓ Weak Declining Year-over-year change in total revenue Optimal: > 10% vs Sector: Below avg (-243%)	6.0% Fair ↑ Fair Improving Year-over-year change in total revenue Optimal: > 10% vs Sector: Above avg (+20%)	10.0% Good ↑ Good Improving Year-over-year change in total revenue Optimal: > 10% vs Sector: Above avg (+100%)	-18.7% Weak → Weak Stable Year-over-year change in total revenue Optimal: > 10% vs Sector: Below avg (-474%)	-23.6% Weak ↓ Weak Declining Year-over-year change in total revenue Optimal: > 10% vs Sector: Below avg (-571%)	-25.9% Weak ↓ Weak Declining Year-over-year change in total revenue Optimal: > 10% vs Sector: Below avg (-617%)	-5.1% Weak ↑ Weak Improving Year-over-year change in total revenue Optimal: > 10% vs Sector: Below avg (-201%)	-9.0% Weak ↓ Weak Declining Year-over-year change in total revenue Optimal: > 10% vs Sector: Below avg (-279%)	-19.8% Weak ↓ Weak Declining Year-over-year change in total revenue Optimal: > 10% vs Sector: Below avg (-496%)	-1.1% Weak ↑ Weak Improving Year-over-year change in total revenue Optimal: > 10% vs Sector: Below avg (-121%)	-3.7% Weak ↑ Weak Improving Year-over-year change in total revenue Optimal: > 10% vs Sector: Below avg (-174%)	-28.4% Weak ↓ Weak Declining Year-over-year change in total revenue Optimal: > 10% vs Sector: Below avg (-668%)	-5.7% Weak Weak Year-over-year change in total revenue Optimal: > 10% vs Sector: Below avg (-214%)	0.0% Caution Caution Year-over-year change in total revenue Optimal: > 10% vs Sector: Below avg (-99%)	—	—
EPS Growth YoY (%)	97.3% Excellent ↑ Excellent Improving Year-over-year change in earnings per share Optimal: > 10%	-1876.2% Weak Weak Year-over-year change in earnings per share Optimal: > 10%	N/M	169.2% Excellent Excellent Year-over-year change in earnings per share Optimal: > 10%	N/M	92.0% Excellent Excellent Year-over-year change in earnings per share Optimal: > 10%	N/M	N/M	68.2% Excellent ↑ Excellent Improving Year-over-year change in earnings per share Optimal: > 10%	-668.6% Weak Weak Year-over-year change in earnings per share Optimal: > 10%	N/M	81.0% Excellent Excellent Year-over-year change in earnings per share Optimal: > 10%	N/M	N/M	-16.7% Weak Weak Year-over-year change in earnings per share Optimal: > 10%	12.0% Fair Fair Year-over-year change in earnings per share Optimal: > 10%	—	—
Net Income Growth YoY (%)	97.3% Excellent ↑ Excellent Improving Year-over-year change in net income	-1829.7% Weak Weak Year-over-year change in net income	N/M	145.6% Excellent Excellent Year-over-year change in net income	N/M	93.6% Excellent Excellent Year-over-year change in net income	N/M	N/M	68.0% Excellent ↑ Excellent Improving Year-over-year change in net income	23.4% Good Good Year-over-year change in net income	N/M	79.4% Excellent Excellent Year-over-year change in net income	N/M	N/M	-17.5% Weak Weak Year-over-year change in net income	12.3% Fair Fair Year-over-year change in net income	—	—
FCF Growth YoY (%)	34.2% Excellent Excellent Year-over-year change in free cash flow	N/M	-67.6% Weak Weak Year-over-year change in free cash flow	N/M	56.6% Excellent Excellent Year-over-year change in free cash flow	N/M	N/M	63.6% Excellent ↓ Excellent Declining Year-over-year change in free cash flow	N/M	212.0% Excellent ↑ Excellent Improving Year-over-year change in free cash flow	79.8% Excellent ↑ Excellent Improving Year-over-year change in free cash flow	-67.3% Weak ↓ Weak Declining Year-over-year change in free cash flow	-30.1% Weak ↓ Weak Declining Year-over-year change in free cash flow	59.2% Excellent ↑ Excellent Improving Year-over-year change in free cash flow	-49.0% Weak Weak Year-over-year change in free cash flow	-25.4% Weak Weak Year-over-year change in free cash flow	—	—
Revenue CAGR 3Y (%)	-8.2% Weak ↓ Weak Declining Compound annual revenue growth over 3 years	-1.6% Weak ↑ Weak Improving Compound annual revenue growth over 3 years	2.7% Caution ↑ Caution Improving Compound annual revenue growth over 3 years	-1.8% Weak ↑ Weak Improving Compound annual revenue growth over 3 years	-11.9% Weak ↑ Weak Improving Compound annual revenue growth over 3 years	-22.8% Weak ↓ Weak Declining Compound annual revenue growth over 3 years	-18.7% Weak ↓ Weak Declining Compound annual revenue growth over 3 years	-13.8% Weak ↓ Weak Declining Compound annual revenue growth over 3 years	-11.5% Weak ↓ Weak Declining Compound annual revenue growth over 3 years	-10.3% Weak ↑ Weak Improving Compound annual revenue growth over 3 years	-8.6% Weak ↑ Weak Improving Compound annual revenue growth over 3 years	-12.0% Weak ↑ Weak Improving Compound annual revenue growth over 3 years	-13.4% Weak Weak Compound annual revenue growth over 3 years	-12.3% Weak Weak Compound annual revenue growth over 3 years	—	—	—	—
Revenue CAGR 5Y (%)	-2.0% Weak ↑ Weak Improving Compound annual revenue growth over 5 years	-3.2% Weak ↑ Weak Improving Compound annual revenue growth over 5 years	-7.6% Weak ↑ Weak Improving Compound annual revenue growth over 5 years	-11.7% Weak ↑ Weak Improving Compound annual revenue growth over 5 years	-13.6% Weak ↑ Weak Improving Compound annual revenue growth over 5 years	-16.8% Weak ↓ Weak Declining Compound annual revenue growth over 5 years	-17.0% Weak ↓ Weak Declining Compound annual revenue growth over 5 years	-12.6% Weak ↓ Weak Declining Compound annual revenue growth over 5 years	-8.0% Weak ↑ Weak Improving Compound annual revenue growth over 5 years	-13.0% Weak ↓ Weak Declining Compound annual revenue growth over 5 years	-12.4% Weak Weak Compound annual revenue growth over 5 years	-8.4% Weak Weak Compound annual revenue growth over 5 years	—	—	—	—	—	—
EPS CAGR 3Y (%)	—	—	—	—	-8.2% Weak Weak Compound annual EPS growth over 3 years	—	—	—	—	—	—	-18.4% Weak Weak Compound annual EPS growth over 3 years	-37.0% Weak Weak Compound annual EPS growth over 3 years	—	—	—	—	—

💰 Are margins durable? 5 metrics

Metric	FY 2025 Dec 31, 2025 10-K ↗	FY 2024 Dec 31, 2024 10-K ↗	FY 2023 Dec 31, 2023 10-K ↗	FY 2022 Dec 31, 2022 10-K ↗	FY 2021 Dec 31, 2021 10-K ↗	FY 2020 Dec 31, 2020 10-K ↗	FY 2019 Dec 31, 2019 10-K ↗	FY 2018 Dec 31, 2018 10-K ↗	FY 2017 Dec 31, 2017 10-K ↗	FY 2016 Dec 31, 2016 10-K ↗	FY 2015 Dec 31, 2015 10-K ↗	FY 2014 Dec 31, 2014 10-K ↗	FY 2013 Dec 31, 2013 10-K ↗	FY 2012 Dec 31, 2012 10-K ↗	FY 2011 Dec 31, 2011 10-K ↗	FY 2010 Dec 31, 2010 10-K ↗	FY 2009 Dec 31, 2009 10-K ↗	FY 2008 Dec 31, 2008 10-K ↗
Operating Margin (%) (%)	0.2% Weak ↓ Weak Declining Operating income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-98%)	1.1% Weak ↓ Weak Declining Operating income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-91%)	1.8% Weak → Weak Stable Operating income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-85%)	7.3% Caution ↑ Caution Improving Operating income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-39%)	3.9% Weak ↑ Weak Improving Operating income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-67%)	-6.0% Weak ↑ Weak Improving Operating income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-150%)	-9.9% Weak ↑ Weak Improving Operating income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-183%)	-9.1% Weak ↑ Weak Improving Operating income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-176%)	-10.6% Weak ↑ Weak Improving Operating income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-189%)	-13.3% Weak ↓ Weak Declining Operating income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-211%)	-45.8% Weak ↓ Weak Declining Operating income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-481%)	7.4% Caution ↓ Caution Declining Operating income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-39%)	7.6% Caution ↓ Caution Declining Operating income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-36%)	10.8% Caution ↑ Caution Improving Operating income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-10%)	9.6% Caution → Caution Stable Operating income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-20%)	10.6% Caution Caution Operating income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-12%)	9.6% Caution Caution Operating income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-20%)	—
Effective Tax Rate (%) (%)	19.5% Good ↑ Good Improving Actual taxes paid relative to pre-tax income Optimal: 15-25%	20.1% Good ↑ Good Improving Actual taxes paid relative to pre-tax income Optimal: 15-25%	18.2% Good ↑ Good Improving Actual taxes paid relative to pre-tax income Optimal: 15-25%	-90.4% Excellent ↓ Excellent Declining Actual taxes paid relative to pre-tax income Optimal: 15-25%	7.9% Excellent Excellent Actual taxes paid relative to pre-tax income Optimal: 15-25%	90.7% Weak Weak Actual taxes paid relative to pre-tax income Optimal: 15-25%	—	—	—	—	—	—	—	—	—	—	—	—
Profit Margin (%) (%)	-0.5% Weak ↓ Weak Declining Net income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-106%)	-16.4% Weak ↓ Weak Declining Net income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-304%)	-0.8% Weak ↓ Weak Declining Net income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-110%)	17.8% Good ↑ Good Improving Net income as a percentage of revenue Optimal: > 15% vs Sector: Above avg (+123%)	7.7% Caution ↑ Caution Improving Net income as a percentage of revenue Optimal: > 15% vs Sector: At sector avg	-1.0% Weak ↑ Weak Improving Net income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-112%)	-12.1% Weak → Weak Stable Net income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-251%)	6.2% Caution ↑ Caution Improving Net income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-23%)	-10.9% Weak ↑ Weak Improving Net income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-236%)	-32.4% Weak ↓ Weak Declining Net income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-505%)	-38.5% Weak ↓ Weak Declining Net income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-581%)	4.3% Weak ↑ Weak Improving Net income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-46%)	2.4% Weak ↑ Weak Improving Net income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-70%)	-14.3% Weak ↓ Weak Declining Net income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-279%)	5.4% Caution ↓ Caution Declining Net income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-32%)	6.2% Caution Caution Net income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-22%)	5.5% Caution Caution Net income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-31%)	—
FCF Margin (%) (%)	-2.8% Weak ↓ Weak Declining Free cash flow as a percentage of revenue Optimal: > 10%	-3.6% Weak ↓ Weak Declining Free cash flow as a percentage of revenue Optimal: > 10%	4.0% Weak ↑ Weak Improving Free cash flow as a percentage of revenue Optimal: > 10%	11.1% Fair ↑ Fair Improving Free cash flow as a percentage of revenue Optimal: > 10%	-2.5% Weak ↓ Weak Declining Free cash flow as a percentage of revenue Optimal: > 10%	-6.0% Weak ↓ Weak Declining Free cash flow as a percentage of revenue Optimal: > 10%	4.2% Weak ↑ Weak Improving Free cash flow as a percentage of revenue Optimal: > 10%	-4.7% Weak ↓ Weak Declining Free cash flow as a percentage of revenue Optimal: > 10%	-9.5% Weak ↓ Weak Declining Free cash flow as a percentage of revenue Optimal: > 10%	2.0% Weak ↓ Weak Declining Free cash flow as a percentage of revenue Optimal: > 10%	5.7% Caution ↓ Caution Declining Free cash flow as a percentage of revenue Optimal: > 10%	2.6% Weak ↓ Weak Declining Free cash flow as a percentage of revenue Optimal: > 10%	7.8% Caution ↓ Caution Declining Free cash flow as a percentage of revenue Optimal: > 10%	10.8% Fair ↑ Fair Improving Free cash flow as a percentage of revenue Optimal: > 10%	4.9% Weak ↓ Weak Declining Free cash flow as a percentage of revenue Optimal: > 10%	9.1% Caution Caution Free cash flow as a percentage of revenue Optimal: > 10%	12.2% Fair Fair Free cash flow as a percentage of revenue Optimal: > 10%	—
FCF / Net Income (x)	5.54x Excellent ↑ Excellent Improving Free cash flow relative to reported net income Optimal: > 1x	0.22x Weak ↑ Weak Improving Free cash flow relative to reported net income Optimal: > 1x	-4.88x Weak ↓ Weak Declining Free cash flow relative to reported net income Optimal: > 1x	0.63x Weak ↓ Weak Declining Free cash flow relative to reported net income Optimal: > 1x	-0.32x Weak ↓ Weak Declining Free cash flow relative to reported net income Optimal: > 1x	6.22x Excellent ↑ Excellent Improving Free cash flow relative to reported net income Optimal: > 1x	-0.35x Weak ↓ Weak Declining Free cash flow relative to reported net income Optimal: > 1x	-0.76x Weak ↓ Weak Declining Free cash flow relative to reported net income Optimal: > 1x	0.87x Caution ↑ Caution Improving Free cash flow relative to reported net income Optimal: > 1x	-0.06x Weak ↓ Weak Declining Free cash flow relative to reported net income Optimal: > 1x	-0.15x Weak ↓ Weak Declining Free cash flow relative to reported net income Optimal: > 1x	0.60x Weak ↓ Weak Declining Free cash flow relative to reported net income Optimal: > 1x	3.27x Excellent ↑ Excellent Improving Free cash flow relative to reported net income Optimal: > 1x	-0.75x Weak ↓ Weak Declining Free cash flow relative to reported net income Optimal: > 1x	0.90x Caution ↓ Caution Declining Free cash flow relative to reported net income Optimal: > 1x	1.46x Good Good Free cash flow relative to reported net income Optimal: > 1x	2.20x Excellent Excellent Free cash flow relative to reported net income Optimal: > 1x	—

🎯 Is capital allocation efficient? 3 metrics

Metric	FY 2025 Dec 31, 2025 10-K ↗	FY 2024 Dec 31, 2024 10-K ↗	FY 2023 Dec 31, 2023 10-K ↗	FY 2022 Dec 31, 2022 10-K ↗	FY 2021 Dec 31, 2021 10-K ↗	FY 2020 Dec 31, 2020 10-K ↗	FY 2019 Dec 31, 2019 10-K ↗	FY 2018 Dec 31, 2018 10-K ↗	FY 2017 Dec 31, 2017 10-K ↗	FY 2016 Dec 31, 2016 10-K ↗	FY 2015 Dec 31, 2015 10-K ↗	FY 2014 Dec 31, 2014 10-K ↗	FY 2013 Dec 31, 2013 10-K ↗	FY 2012 Dec 31, 2012 10-K ↗	FY 2011 Dec 31, 2011 10-K ↗	FY 2010 Dec 31, 2010 10-K ↗	FY 2009 Dec 31, 2009 10-K ↗	FY 2008 Dec 31, 2008 10-K ↗
Return on Invested Capital (%)	1.5% Weak ↓ Weak Declining Return earned on debt + equity capital invested Optimal: > 10%	7.7% Fair ↓ Fair Declining Return earned on debt + equity capital invested Optimal: > 10%	13.8% Good ↓ Good Declining Return earned on debt + equity capital invested Optimal: > 10%	153.0% Excellent ↑ Excellent Improving Return earned on debt + equity capital invested Optimal: > 10%	-35.7% Weak ↓ Weak Declining Return earned on debt + equity capital invested Optimal: > 10%	3.8% Weak ↓ Weak Declining Return earned on debt + equity capital invested Optimal: > 10%	55.1% Excellent ↑ Excellent Improving Return earned on debt + equity capital invested Optimal: > 10%	412.7% Excellent ↑ Excellent Improving Return earned on debt + equity capital invested Optimal: > 10%	93.2% Excellent ↑ Excellent Improving Return earned on debt + equity capital invested Optimal: > 10%	-1601.3% Weak ↓ Weak Declining Return earned on debt + equity capital invested Optimal: > 10%	-73.9% Weak ↓ Weak Declining Return earned on debt + equity capital invested Optimal: > 10%	7.9% Fair ↓ Fair Declining Return earned on debt + equity capital invested Optimal: > 10%	7.5% Fair ↓ Fair Declining Return earned on debt + equity capital invested Optimal: > 10%	11.3% Good ↓ Good Declining Return earned on debt + equity capital invested Optimal: > 10%	9.9% Fair ↓ Fair Declining Return earned on debt + equity capital invested Optimal: > 10%	14.4% Good Good Return earned on debt + equity capital invested Optimal: > 10%	16.2% Excellent Excellent Return earned on debt + equity capital invested Optimal: > 10%	—
Return on Capital (%) (%)	0.4% Weak ↓ Weak Declining Operating profit relative to total assets Optimal: > 10%	2.1% Weak ↓ Weak Declining Operating profit relative to total assets Optimal: > 10%	2.7% Weak ↓ Weak Declining Operating profit relative to total assets Optimal: > 10%	12.6% Good ↑ Good Improving Operating profit relative to total assets Optimal: > 10%	7.1% Fair ↑ Fair Improving Operating profit relative to total assets Optimal: > 10%	-8.9% Weak ↑ Weak Improving Operating profit relative to total assets Optimal: > 10%	-19.6% Weak ↑ Weak Improving Operating profit relative to total assets Optimal: > 10%	-20.8% Weak ↑ Weak Improving Operating profit relative to total assets Optimal: > 10%	-31.2% Weak ↓ Weak Declining Operating profit relative to total assets Optimal: > 10%	-25.2% Weak ↓ Weak Declining Operating profit relative to total assets Optimal: > 10%	-49.0% Weak ↓ Weak Declining Operating profit relative to total assets Optimal: > 10%	6.3% Caution ↓ Caution Declining Operating profit relative to total assets Optimal: > 10%	6.2% Caution ↓ Caution Declining Operating profit relative to total assets Optimal: > 10%	8.9% Fair → Fair Stable Operating profit relative to total assets Optimal: > 10%	8.4% Fair Fair Operating profit relative to total assets Optimal: > 10%	9.8% Fair Fair Operating profit relative to total assets Optimal: > 10%	—	—
Return on Common Equity (%) (%)	-4.0% Weak ↓ Weak Declining Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Below avg (-126%)	-139.7% Weak ↓ Weak Declining Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Below avg (-1031%)	-7.9% Weak ↓ Weak Declining Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Below avg (-153%)	195.5% Excellent ↑ Excellent Improving Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Above avg (+1204%)	-60.6% Weak ↓ Weak Declining Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Below avg (-504%)	3.2% Weak ↓ Weak Declining Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Below avg (-79%)	52.9% Excellent ↑ Excellent Improving Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Above avg (+252%)	-91.5% Weak ↓ Weak Declining Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Below avg (-710%)	120.9% Excellent ↑ Excellent Improving Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Above avg (+706%)	—	-121.8% Weak ↓ Weak Declining Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Below avg (-912%)	7.3% Caution ↑ Caution Improving Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Below avg (-51%)	3.8% Weak ↑ Weak Improving Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Below avg (-74%)	-25.4% Weak ↓ Weak Declining Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Below avg (-269%)	9.9% Caution ↓ Caution Declining Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Below avg (-34%)	12.2% Fair Fair Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Below avg (-18%)	11.9% Fair Fair Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Below avg (-21%)	—

⚖️ Is the balance sheet risky? 4 metrics

Metric	FY 2025 Dec 31, 2025 10-K ↗	FY 2024 Dec 31, 2024 10-K ↗	FY 2023 Dec 31, 2023 10-K ↗	FY 2022 Dec 31, 2022 10-K ↗	FY 2021 Dec 31, 2021 10-K ↗	FY 2020 Dec 31, 2020 10-K ↗	FY 2019 Dec 31, 2019 10-K ↗	FY 2018 Dec 31, 2018 10-K ↗	FY 2017 Dec 31, 2017 10-K ↗	FY 2016 Dec 31, 2016 10-K ↗	FY 2015 Dec 31, 2015 10-K ↗	FY 2014 Dec 31, 2014 10-K ↗	FY 2013 Dec 31, 2013 10-K ↗	FY 2012 Dec 31, 2012 10-K ↗	FY 2011 Dec 31, 2011 10-K ↗	FY 2010 Dec 31, 2010 10-K ↗	FY 2009 Dec 31, 2009 10-K ↗	FY 2008 Dec 31, 2008 10-K ↗
Debt to Equity (x)	—	—	—	0.00x Excellent ↑ Excellent Improving Total debt relative to shareholder equity Optimal: < 0.6x vs Sector: Below avg (-100%)	-0.20x Excellent ↑ Excellent Improving Total debt relative to shareholder equity Optimal: < 0.6x vs Sector: Below avg (-129%)	-0.51x Excellent ↓ Excellent Declining Total debt relative to shareholder equity Optimal: < 0.6x vs Sector: Below avg (-173%)	-0.38x Excellent ↓ Excellent Declining Total debt relative to shareholder equity Optimal: < 0.6x vs Sector: Below avg (-154%)	-0.74x Excellent ↓ Excellent Declining Total debt relative to shareholder equity Optimal: < 0.6x vs Sector: Below avg (-206%)	0.00x Excellent ↓ Excellent Declining Total debt relative to shareholder equity Optimal: < 0.6x vs Sector: Below avg (-100%)	0.00x Excellent ↓ Excellent Declining Total debt relative to shareholder equity Optimal: < 0.6x vs Sector: Below avg (-100%)	0.55x Good ↑ Good Improving Total debt relative to shareholder equity Optimal: < 0.6x vs Sector: Below avg (-21%)	0.25x Excellent ↓ Excellent Declining Total debt relative to shareholder equity Optimal: < 0.6x vs Sector: Below avg (-64%)	0.28x Excellent → Excellent Stable Total debt relative to shareholder equity Optimal: < 0.6x vs Sector: Below avg (-60%)	0.34x Good ↑ Good Improving Total debt relative to shareholder equity Optimal: < 0.6x vs Sector: Below avg (-52%)	0.40x Good Good Total debt relative to shareholder equity Optimal: < 0.6x vs Sector: Below avg (-43%)	0.14x Excellent Excellent Total debt relative to shareholder equity Optimal: < 0.6x vs Sector: Below avg (-80%)	—	—
Interest Coverage (x)	1.32x Weak ↓ Weak Declining Operating income divided by interest expense Optimal: > 5x	8.94x Good ↓ Good Declining Operating income divided by interest expense Optimal: > 5x	16.80x Excellent → Excellent Stable Operating income divided by interest expense Optimal: > 5x	50.36x Excellent ↑ Excellent Improving Operating income divided by interest expense Optimal: > 5x	15.28x Excellent ↑ Excellent Improving Operating income divided by interest expense Optimal: > 5x	-15.11x Weak ↑ Weak Improving Operating income divided by interest expense Optimal: > 5x	-24.01x Weak ↑ Weak Improving Operating income divided by interest expense Optimal: > 5x	-130.17x Weak ↓ Weak Declining Operating income divided by interest expense Optimal: > 5x	-136.22x Weak ↓ Weak Declining Operating income divided by interest expense Optimal: > 5x	-9.49x Weak ↓ Weak Declining Operating income divided by interest expense Optimal: > 5x	-40.52x Weak ↓ Weak Declining Operating income divided by interest expense Optimal: > 5x	14.38x Excellent ↓ Excellent Declining Operating income divided by interest expense Optimal: > 5x	13.75x Excellent ↓ Excellent Declining Operating income divided by interest expense Optimal: > 5x	17.99x Excellent ↓ Excellent Declining Operating income divided by interest expense Optimal: > 5x	24.53x Excellent ↑ Excellent Improving Operating income divided by interest expense Optimal: > 5x	32.24x Excellent Excellent Operating income divided by interest expense Optimal: > 5x	10.11x Excellent Excellent Operating income divided by interest expense Optimal: > 5x	—
Net Debt (USD)	$-5.58M	$-9.81M	$-18.36M	$-10.36M	$-6.91M	$-2.31M	$-9.40M	$-6.68M	$-8.40M	$-46.01M	$60.54M	$25.94M	$9.25M	$60.87M	$92.66M	$-26.00M	$-86.60M	$-30.16M
Debt / EBITDA (x)	—	—	—	0.00x Excellent ↑ Excellent Improving Debt relative to earnings before interest, taxes, depreciation Optimal: < 2x	0.49x Excellent ↑ Excellent Improving Debt relative to earnings before interest, taxes, depreciation Optimal: < 2x	-3.89x Excellent ↓ Excellent Declining Debt relative to earnings before interest, taxes, depreciation Optimal: < 2x	-1.15x Excellent ↓ Excellent Declining Debt relative to earnings before interest, taxes, depreciation Optimal: < 2x	-0.76x Excellent ↓ Excellent Declining Debt relative to earnings before interest, taxes, depreciation Optimal: < 2x	0.00x Excellent ↓ Excellent Declining Debt relative to earnings before interest, taxes, depreciation Optimal: < 2x	0.00x Excellent ↓ Excellent Declining Debt relative to earnings before interest, taxes, depreciation Optimal: < 2x	-0.40x Excellent ↓ Excellent Declining Debt relative to earnings before interest, taxes, depreciation Optimal: < 2x	1.48x Good ↓ Good Declining Debt relative to earnings before interest, taxes, depreciation Optimal: < 2x	1.68x Good ↑ Good Improving Debt relative to earnings before interest, taxes, depreciation Optimal: < 2x	1.40x Good ↑ Good Improving Debt relative to earnings before interest, taxes, depreciation Optimal: < 2x	1.84x Good Good Debt relative to earnings before interest, taxes, depreciation Optimal: < 2x	0.53x Excellent Excellent Debt relative to earnings before interest, taxes, depreciation Optimal: < 2x	—	—

📊 What does each share earn? 8 metrics

Metric	FY 2025 Dec 31, 2025 10-K ↗	FY 2024 Dec 31, 2024 10-K ↗	FY 2023 Dec 31, 2023 10-K ↗	FY 2022 Dec 31, 2022 10-K ↗	FY 2021 Dec 31, 2021 10-K ↗	FY 2020 Dec 31, 2020 10-K ↗	FY 2019 Dec 31, 2019 10-K ↗	FY 2018 Dec 31, 2018 10-K ↗	FY 2017 Dec 31, 2017 10-K ↗	FY 2016 Dec 31, 2016 10-K ↗	FY 2015 Dec 31, 2015 10-K ↗	FY 2014 Dec 31, 2014 10-K ↗	FY 2013 Dec 31, 2013 10-K ↗	FY 2012 Dec 31, 2012 10-K ↗	FY 2011 Dec 31, 2011 10-K ↗	FY 2010 Dec 31, 2010 10-K ↗	FY 2009 Dec 31, 2009 10-K ↗	FY 2008 Dec 31, 2008 10-K ↗
Revenue per Share (USD)	$21.58	$25.40	$26.20	$29.05	$28.61	$27.35	$34.62	$45.64	$62.00	$65.77	$7.21	$8.87	$8.95	$9.24	$12.85	$13.53	$13.53	—
Basic EPS, GAAP (USD)	$-0.11	$-4.15	$-0.21	$4.98	$1.85	$-0.34	$-4.26	$2.39	$-6.76	$-21.29	$-2.77	$0.38	$0.21	$-1.33	$0.70	$0.84	$0.75	—
Free Cash Flow per Share (USD)	$-0.61	$-0.92	$1.05	$3.24	$-0.71	$-1.63	$1.46	$-2.15	$-5.89	$1.28	$0.41	$0.23	$0.70	$1.00	$0.63	$1.23	$1.65	—
Dividend per Share (USD)	—	—	—	—	—	—	—	—	—	$0.85	$0.34	$0.34	$0.26	$0.43	$0.32	$0.30	$0.30	—
Book Value per Share (USD)	$2.77	$2.95	$2.75	$2.54	$-3.54	$-8.05	$-7.88	$-3.08	$-5.59	$0.43	$2.28	$5.23	$5.58	$5.22	$7.07	$6.88	$6.32	—
Tangible Book Value per Share (USD)	$2.68	$2.83	$2.09	$1.74	$-3.54	$-8.05	$-7.88	$-3.08	$-6.01	$-5.72	$1.08	$-1.18	$-0.82	$-1.20	$-1.98	$-2.26	$6.32	—
Basic Weighted Avg Shares (shares)	7.39M	7.29M	7.31M	7.10M	6.80M	6.47M	6.28M	6.24M	6.19M	6.15M	61.64M	62.44M	62.50M	62.89M	63.17M	63.62M	63.56M	—
Dividend Payout Ratio (%)	—	—	—	—	—	—	—	—	—	-4.0% Excellent Excellent Dividends paid as a percentage of earnings Optimal: 30-60%	-12.3% Excellent Excellent Dividends paid as a percentage of earnings Optimal: 30-60%	—	—	—	—	35.7% Good Good Dividends paid as a percentage of earnings Optimal: 30-60%	40.0% Good Good Dividends paid as a percentage of earnings Optimal: 30-60%	—

🏦 How resilient is the balance sheet? 3 metrics

Metric	FY 2025 Dec 31, 2025 10-K ↗	FY 2024 Dec 31, 2024 10-K ↗	FY 2023 Dec 31, 2023 10-K ↗	FY 2022 Dec 31, 2022 10-K ↗	FY 2021 Dec 31, 2021 10-K ↗	FY 2020 Dec 31, 2020 10-K ↗	FY 2019 Dec 31, 2019 10-K ↗	FY 2018 Dec 31, 2018 10-K ↗	FY 2017 Dec 31, 2017 10-K ↗	FY 2016 Dec 31, 2016 10-K ↗	FY 2015 Dec 31, 2015 10-K ↗	FY 2014 Dec 31, 2014 10-K ↗	FY 2013 Dec 31, 2013 10-K ↗	FY 2012 Dec 31, 2012 10-K ↗	FY 2011 Dec 31, 2011 10-K ↗	FY 2010 Dec 31, 2010 10-K ↗	FY 2009 Dec 31, 2009 10-K ↗	FY 2008 Dec 31, 2008 10-K ↗
Working Capital (USD)	$16.15M	$18.48M	$17.10M	$22.75M	$32.93M	$39.05M	$33.77M	$50.83M	$35.96M	$44.76M	$208.89M	$82.22M	$98.46M	$75.11M	$67.99M	$-12.50M	—	—
LT Debt (USD)	—	—	—	$0.00	$5.00M	$27.10M	$18.70M	$14.20M	$0.00	$0.00	$77.11M	$82.69M	$98.00M	$110.25M	$179.44M	$60.00M	—	—
Total Equity (USD)	$20.53M	$21.69M	$19.86M	$18.81M	$-24.71M	$-53.12M	$-49.68M	$-19.18M	$-34.63M	$2.66M	$140.32M	$326.68M	$349.05M	$328.16M	$446.36M	$437.82M	$401.64M	$356.37M

📋 What is driving earnings? 4 metrics

Metric	FY 2025 Dec 31, 2025 10-K ↗	FY 2024 Dec 31, 2024 10-K ↗	FY 2023 Dec 31, 2023 10-K ↗	FY 2022 Dec 31, 2022 10-K ↗	FY 2021 Dec 31, 2021 10-K ↗	FY 2020 Dec 31, 2020 10-K ↗	FY 2019 Dec 31, 2019 10-K ↗	FY 2018 Dec 31, 2018 10-K ↗	FY 2017 Dec 31, 2017 10-K ↗	FY 2016 Dec 31, 2016 10-K ↗	FY 2015 Dec 31, 2015 10-K ↗	FY 2014 Dec 31, 2014 10-K ↗	FY 2013 Dec 31, 2013 10-K ↗	FY 2012 Dec 31, 2012 10-K ↗	FY 2011 Dec 31, 2011 10-K ↗	FY 2010 Dec 31, 2010 10-K ↗	FY 2009 Dec 31, 2009 10-K ↗	FY 2008 Dec 31, 2008 10-K ↗
Sales/Revenue/Turnover (USD)	$159.57M	$185.24M	$191.49M	$206.28M	$194.60M	$176.90M	$217.58M	$284.63M	$383.91M	$404.41M	$444.17M	$553.68M	$559.61M	$581.09M	$811.64M	$860.53M	$860.14M	—
Depreciation Expense (USD)	$4.47M	$4.38M	$4.24M	$2.73M	$2.56M	$3.62M	$5.34M	$7.45M	$10.51M	$12.35M	$12.38M	$14.92M	$15.74M	$15.92M	$19.62M	$22.44M	$28.27M	—
Net Income, GAAP (USD)	$-811.00K	$-30.30M	$-1.57M	$36.78M	$14.97M	$-1.69M	$-26.26M	$17.55M	$-41.86M	$-130.94M	$-170.93M	$23.99M	$13.37M	$-83.35M	$44.20M	$53.60M	$47.72M	—
Operating Cash Flow (USD)	$-1.74M	$-2.99M	$10.48M	$28.79M	$-1.76M	$-7.84M	$12.10M	$-9.18M	$-30.80M	$14.59M	$33.29M	$25.56M	$59.57M	$76.38M	$60.66M	$95.87M	$114.02M	—

HARTE HANKS INC

Analytical Summary

18-Year Financial Trajectory

Health Breakdown

Dividend History

Statement lens

Benchmark Lens

Percentile Rankings

Peer Comparison

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