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Honest Company, Inc.

HNST

$4.43 0.00 (+0.11%) at close

8 Visible periods

29 Metrics

Peer-ranked Benchmarks

Price Chart

Health

Poor

Bearish

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Analytical Summary

Honest Company, Inc. faces fundamental challenges with weakness in Profit Margin (%) and Operating Margin (%). The fundamentals warrant careful consideration of downside risks.

Market Cap $492.7M

Dividend Yield —

Revenue Growth -1.9% ↘

Op. Margin -5.0% ↘

ROIC -11.0% ↘

FCF / Share $0.12 ↗

Trailing P/E —

Price / Book 3.0x

FCF Yield 2.8%

Debt / Equity —

info Valuation on last close. End-of-day price, Nov 5, 2026.

8-Year Financial Trajectory

Annual

Metric Value Trend Year over Year Percentile

Revenue Total top-line sales

$371.32M

↓ -1.9% —

Net Income Profit after all expenses

$-15.69M

↓ -156.1% —

Operating Margin Operating profit as % of sales

-5.0%

↓ -197.1% 20th

FCF / Share Free cash flow per share

$0.12

↑ +1113.6% —

trending_up

Bullish Indicators

No bullish signals detected.

warning

Bearish Risks

Operating Margin (%)Operating Margin (%) is in the bottom quartile
Profit Margin (%)Profit Margin (%) is in the bottom quartile

Health Breakdown

Profitability ↑

Returns ↑

Cash Quality

Dividend History

Dividend / share · sourced from SEC filings

$0.42 Latest / share

+0.0% YoY

+0.0% 2-yr CAGR

FY 2018

FY 2019

FY 2020

$0.42

FY 2021

$0.42

FY 2022

FY 2023

FY 2024

FY 2025

Financial view

Statement lens

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📈 Is growth accelerating? 6 metrics

Metric	FY 2025 Dec 31, 2025 10-K ↗	FY 2024 Dec 31, 2024 10-K ↗	FY 2023 Dec 31, 2023 10-K ↗	FY 2022 Dec 31, 2022 10-K ↗	FY 2021 Dec 31, 2021 10-K ↗	FY 2020 Dec 31, 2020 10-K ↗	FY 2019 Dec 31, 2019 10-K ↗	FY 2018 Dec 31, 2018 10-K ↗
Revenue Growth YoY (%)	-1.9% Weak ↓ Weak Declining Year-over-year change in total revenue Optimal: > 10% vs Sector: Below avg (-127%)	9.9% Fair ↑ Fair Improving Year-over-year change in total revenue Optimal: > 10% vs Sector: Above avg (+41%)	9.8% Fair ↓ Fair Declining Year-over-year change in total revenue Optimal: > 10% vs Sector: Above avg (+40%)	-1.6% Weak ↓ Weak Declining Year-over-year change in total revenue Optimal: > 10% vs Sector: Below avg (-122%)	6.0% Fair Fair Year-over-year change in total revenue Optimal: > 10% vs Sector: Below avg (-14%)	27.6% Excellent Excellent Year-over-year change in total revenue Optimal: > 10% vs Sector: Above avg (+294%)	—	—
EPS Growth YoY (%)	-133.3% Weak ↓ Weak Declining Year-over-year change in earnings per share Optimal: > 10%	85.7% Excellent ↑ Excellent Improving Year-over-year change in earnings per share Optimal: > 10%	20.8% Good ↑ Good Improving Year-over-year change in earnings per share Optimal: > 10%	-23.3% Weak ↓ Weak Declining Year-over-year change in earnings per share Optimal: > 10%	0.0% Caution Caution Year-over-year change in earnings per share Optimal: > 10%	53.3% Excellent Excellent Year-over-year change in earnings per share Optimal: > 10%	—	—
Net Income Growth YoY (%)	-156.1% Weak ↓ Weak Declining Year-over-year change in net income	84.4% Excellent ↑ Excellent Improving Year-over-year change in net income	20.0% Good ↑ Good Improving Year-over-year change in net income	-26.7% Weak ↑ Weak Improving Year-over-year change in net income	-167.4% Weak Weak Year-over-year change in net income	53.5% Excellent Excellent Year-over-year change in net income	—	—
FCF Growth YoY (%)	1113.6% Excellent ↑ Excellent Improving Year-over-year change in free cash flow	-94.6% Weak ↓ Weak Declining Year-over-year change in free cash flow	N/M	-56.6% Weak ↓ Weak Declining Year-over-year change in free cash flow	-49.9% Weak Weak Year-over-year change in free cash flow	40.9% Excellent Excellent Year-over-year change in free cash flow	—	—
Revenue CAGR 3Y (%)	5.8% Fair ↓ Fair Declining Compound annual revenue growth over 3 years	5.9% Fair ↓ Fair Declining Compound annual revenue growth over 3 years	4.6% Caution Caution Compound annual revenue growth over 3 years	10.0% Good Good Compound annual revenue growth over 3 years	—	—	—	—
Revenue CAGR 5Y (%)	4.3% Fair Fair Compound annual revenue growth over 5 years	9.9% Good Good Compound annual revenue growth over 5 years	—	—	—	—	—	—

💰 Are margins durable? 5 metrics

Metric	FY 2025 Dec 31, 2025 10-K ↗	FY 2024 Dec 31, 2024 10-K ↗	FY 2023 Dec 31, 2023 10-K ↗	FY 2022 Dec 31, 2022 10-K ↗	FY 2021 Dec 31, 2021 10-K ↗	FY 2020 Dec 31, 2020 10-K ↗	FY 2019 Dec 31, 2019 10-K ↗	FY 2018 Dec 31, 2018 10-K ↗
Operating Margin (%) (%)	-5.0% Weak ↑ Weak Improving Operating income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-141%)	-1.7% Weak ↑ Weak Improving Operating income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-114%)	-11.3% Weak ↓ Weak Declining Operating income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-194%)	-15.9% Weak ↓ Weak Declining Operating income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-232%)	-11.6% Weak ↓ Weak Declining Operating income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-196%)	-4.5% Weak Weak Operating income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-138%)	-13.4% Weak Weak Operating income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-211%)	—
Effective Tax Rate (%) (%)	-1.3% Excellent ↓ Excellent Declining Actual taxes paid relative to pre-tax income Optimal: 15-25%	-1.2% Excellent ↓ Excellent Declining Actual taxes paid relative to pre-tax income Optimal: 15-25%	-0.2% Excellent ↑ Excellent Improving Actual taxes paid relative to pre-tax income Optimal: 15-25%	-0.2% Excellent ↑ Excellent Improving Actual taxes paid relative to pre-tax income Optimal: 15-25%	-0.2% Excellent ↑ Excellent Improving Actual taxes paid relative to pre-tax income Optimal: 15-25%	-0.6% Excellent Excellent Actual taxes paid relative to pre-tax income Optimal: 15-25%	-0.2% Excellent Excellent Actual taxes paid relative to pre-tax income Optimal: 15-25%	—
Profit Margin (%) (%)	-4.2% Weak ↑ Weak Improving Net income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-153%)	-1.6% Weak ↑ Weak Improving Net income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-120%)	-11.4% Weak → Weak Stable Net income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-242%)	-15.6% Weak ↓ Weak Declining Net income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-295%)	-12.1% Weak ↓ Weak Declining Net income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-252%)	-4.8% Weak Weak Net income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-160%)	-13.2% Weak Weak Net income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-265%)	—
FCF Margin (%) (%)	3.7% Weak ↑ Weak Improving Free cash flow as a percentage of revenue Optimal: > 10%	0.3% Weak ↑ Weak Improving Free cash flow as a percentage of revenue Optimal: > 10%	5.1% Caution ↑ Caution Improving Free cash flow as a percentage of revenue Optimal: > 10%	-24.8% Weak ↓ Weak Declining Free cash flow as a percentage of revenue Optimal: > 10%	-12.0% Weak ↓ Weak Declining Free cash flow as a percentage of revenue Optimal: > 10%	-4.1% Weak Weak Free cash flow as a percentage of revenue Optimal: > 10%	-8.8% Weak Weak Free cash flow as a percentage of revenue Optimal: > 10%	—
FCF / Net Income (x)	-0.87x Weak ↓ Weak Declining Free cash flow relative to reported net income Optimal: > 1x	-0.17x Weak ↓ Weak Declining Free cash flow relative to reported net income Optimal: > 1x	-0.45x Weak ↓ Weak Declining Free cash flow relative to reported net income Optimal: > 1x	1.59x Excellent ↑ Excellent Improving Free cash flow relative to reported net income Optimal: > 1x	0.99x Caution ↑ Caution Improving Free cash flow relative to reported net income Optimal: > 1x	0.85x Caution Caution Free cash flow relative to reported net income Optimal: > 1x	0.66x Weak Weak Free cash flow relative to reported net income Optimal: > 1x	—

🎯 Is capital allocation efficient? 3 metrics

Metric	FY 2025 Dec 31, 2025 10-K ↗	FY 2024 Dec 31, 2024 10-K ↗	FY 2023 Dec 31, 2023 10-K ↗	FY 2022 Dec 31, 2022 10-K ↗	FY 2021 Dec 31, 2021 10-K ↗	FY 2020 Dec 31, 2020 10-K ↗	FY 2019 Dec 31, 2019 10-K ↗	FY 2018 Dec 31, 2018 10-K ↗
Return on Invested Capital (%)	-11.0% Weak ↑ Weak Improving Return earned on debt + equity capital invested Optimal: > 10%	-3.7% Weak ↑ Weak Improving Return earned on debt + equity capital invested Optimal: > 10%	-31.7% Weak ↓ Weak Declining Return earned on debt + equity capital invested Optimal: > 10%	-34.1% Weak ↓ Weak Declining Return earned on debt + equity capital invested Optimal: > 10%	-20.6% Weak ↓ Weak Declining Return earned on debt + equity capital invested Optimal: > 10%	5.8% Caution Caution Return earned on debt + equity capital invested Optimal: > 10%	13.7% Good Good Return earned on debt + equity capital invested Optimal: > 10%	—
Return on Capital (%) (%)	-8.2% Weak ↑ Weak Improving Operating profit relative to total assets Optimal: > 10%	-2.6% Weak ↑ Weak Improving Operating profit relative to total assets Optimal: > 10%	-19.3% Weak ↓ Weak Declining Operating profit relative to total assets Optimal: > 10%	-20.7% Weak ↓ Weak Declining Operating profit relative to total assets Optimal: > 10%	-13.5% Weak Weak Operating profit relative to total assets Optimal: > 10%	-5.6% Weak Weak Operating profit relative to total assets Optimal: > 10%	—	—
Return on Common Equity (%) (%)	-9.2% Weak ↑ Weak Improving Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Below avg (-146%)	-3.5% Weak ↑ Weak Improving Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Below avg (-118%)	-31.9% Weak ↓ Weak Declining Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Below avg (-259%)	-33.5% Weak ↓ Weak Declining Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Below avg (-267%)	-21.6% Weak ↓ Weak Declining Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Below avg (-208%)	6.1% Caution Caution Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Below avg (-69%)	13.5% Fair Fair Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Below avg (-33%)	—

⚖️ Is the balance sheet risky? 2 metrics

Metric	FY 2025 Dec 31, 2025 10-K ↗	FY 2024 Dec 31, 2024 10-K ↗	FY 2023 Dec 31, 2023 10-K ↗	FY 2022 Dec 31, 2022 10-K ↗	FY 2021 Dec 31, 2021 10-K ↗	FY 2020 Dec 31, 2020 10-K ↗	FY 2019 Dec 31, 2019 10-K ↗	FY 2018 Dec 31, 2018 10-K ↗
Interest Coverage (x)	—	—	-38909.00x Weak ↓ Weak Declining Operating income divided by interest expense Optimal: > 5x	-6222.50x Weak ↓ Weak Declining Operating income divided by interest expense Optimal: > 5x	-20.49x Weak ↓ Weak Declining Operating income divided by interest expense Optimal: > 5x	-7.34x Weak Weak Operating income divided by interest expense Optimal: > 5x	-18.25x Weak Weak Operating income divided by interest expense Optimal: > 5x	—
Net Debt (USD)	$-89.58M	$-75.44M	$-32.83M	$-9.52M	$-50.79M	$-29.26M	$-13.54M	—

📊 What does each share earn? 7 metrics

Metric	FY 2025 Dec 31, 2025 10-K ↗	FY 2024 Dec 31, 2024 10-K ↗	FY 2023 Dec 31, 2023 10-K ↗	FY 2022 Dec 31, 2022 10-K ↗	FY 2021 Dec 31, 2021 10-K ↗	FY 2020 Dec 31, 2020 10-K ↗	FY 2019 Dec 31, 2019 10-K ↗	FY 2018 Dec 31, 2018 10-K ↗
Revenue per Share (USD)	$3.34	$3.77	$3.64	$3.40	$4.48	$8.82	$6.95	—
Basic EPS, GAAP (USD)	$-0.14	$-0.06	$-0.42	$-0.53	$-0.43	$-0.43	$-0.92	—
Free Cash Flow per Share (USD)	$0.12	$0.01	$0.19	$-0.84	$-0.54	$-0.36	$-0.61	—
Dividend per Share (USD)	—	—	—	$0.42	$0.42	—	—	—
Book Value per Share (USD)	$1.50	$1.60	$1.28	$1.58	$1.96	$-6.95	$-6.79	—
Tangible Book Value per Share (USD)	$1.48	$1.57	$1.26	$1.55	$1.93	$-7.03	$-6.79	—
Basic Weighted Avg Shares (shares)	111.21M	100.25M	94.52M	92.20M	71.13M	34.08M	33.92M	—

🏦 How resilient is the balance sheet? 2 metrics

Metric	FY 2025 Dec 31, 2025 10-K ↗	FY 2024 Dec 31, 2024 10-K ↗	FY 2023 Dec 31, 2023 10-K ↗	FY 2022 Dec 31, 2022 10-K ↗	FY 2021 Dec 31, 2021 10-K ↗	FY 2020 Dec 31, 2020 10-K ↗	FY 2019 Dec 31, 2019 10-K ↗	FY 2018 Dec 31, 2018 10-K ↗
Working Capital (USD)	$151.61M	$154.03M	$101.06M	$125.57M	$165.32M	$119.49M	—	—
Total Equity (USD)	$169.67M	$174.31M	$123.14M	$146.36M	$179.11M	$-236.82M	$-230.28M	$-208.41M

📋 What is driving earnings? 4 metrics

Metric	FY 2025 Dec 31, 2025 10-K ↗	FY 2024 Dec 31, 2024 10-K ↗	FY 2023 Dec 31, 2023 10-K ↗	FY 2022 Dec 31, 2022 10-K ↗	FY 2021 Dec 31, 2021 10-K ↗	FY 2020 Dec 31, 2020 10-K ↗	FY 2019 Dec 31, 2019 10-K ↗	FY 2018 Dec 31, 2018 10-K ↗
Sales/Revenue/Turnover (USD)	$371.32M	$378.34M	$344.37M	$313.65M	$318.64M	$300.52M	$235.59M	—
Depreciation Expense (USD)	$2.90M	$2.84M	$2.74M	$2.75M	$4.15M	$4.85M	$7.67M	—
Net Income, GAAP (USD)	$-15.69M	$-6.12M	$-39.24M	$-49.02M	$-38.68M	$-14.47M	$-31.08M	—
Operating Cash Flow (USD)	$15.12M	$1.54M	$19.35M	$-76.28M	$-38.15M	$-12.07M	$-19.99M	—

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bar_chart Data from SEC EDGAR XBRL filings

Synced 4 days ago 8 years · 28 quarters

Honest Company, Inc.

Analytical Summary

8-Year Financial Trajectory

Bullish Indicators

Bearish Risks

Health Breakdown

Dividend History

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