HOG - HARLEY-DAVIDSON, INC.

📈 Is growth accelerating? 7 metrics

Metric	FY 2025 Dec 31, 2025 10-K ↗	FY 2024 Dec 31, 2024 10-K ↗	FY 2023 Dec 31, 2023 10-K ↗	FY 2022 Dec 31, 2022 10-K ↗	FY 2021 Dec 31, 2021 10-K ↗	FY 2020 Dec 31, 2020 10-K ↗	FY 2019 Dec 31, 2019 10-K ↗	FY 2018 Dec 31, 2018 10-K ↗	FY 2017 Dec 31, 2017 10-K ↗	FY 2016 Dec 31, 2016 10-K ↗	FY 2015 Dec 31, 2015 10-K ↗	FY 2014 Dec 31, 2014 10-K ↗	FY 2013 Dec 31, 2013 10-K ↗	FY 2012 Dec 31, 2012 10-K ↗	FY 2011 Dec 31, 2011 10-K ↗	FY 2010 Dec 31, 2010 10-K ↗	FY 2009 Dec 31, 2009 10-K ↗	FY 2008 Dec 31, 2008 10-K ↗	FY 2007 Dec 31, 2007 10-K ↗	FY 2006 Dec 31, 2006 10-K ↗
Revenue Growth YoY (%)	-13.8% Weak ↓ Weak Declining Year-over-year change in total revenue Optimal: > 10% vs Sector: Below avg (-375%)	-11.1% Weak ↓ Weak Declining Year-over-year change in total revenue Optimal: > 10% vs Sector: Below avg (-323%)	1.4% Caution ↓ Caution Declining Year-over-year change in total revenue Optimal: > 10% vs Sector: Below avg (-72%)	7.8% Fair ↑ Fair Improving Year-over-year change in total revenue Optimal: > 10% vs Sector: Above avg (+57%)	31.6% Excellent ↑ Excellent Improving Year-over-year change in total revenue Optimal: > 10% vs Sector: Above avg (+532%)	-24.4% Weak ↓ Weak Declining Year-over-year change in total revenue Optimal: > 10% vs Sector: Below avg (-588%)	-6.2% Weak ↓ Weak Declining Year-over-year change in total revenue Optimal: > 10% vs Sector: Below avg (-224%)	1.2% Caution ↑ Caution Improving Year-over-year change in total revenue Optimal: > 10% vs Sector: Below avg (-75%)	-5.8% Weak ↓ Weak Declining Year-over-year change in total revenue Optimal: > 10% vs Sector: Below avg (-216%)	0.0% Caution ↓ Caution Declining Year-over-year change in total revenue Optimal: > 10% vs Sector: Below avg (-100%)	-3.7% Weak ↓ Weak Declining Year-over-year change in total revenue Optimal: > 10% vs Sector: Below avg (-175%)	5.6% Fair ↓ Fair Declining Year-over-year change in total revenue Optimal: > 10% vs Sector: Above avg (+11%)	5.7% Fair ↑ Fair Improving Year-over-year change in total revenue Optimal: > 10% vs Sector: Above avg (+14%)	5.1% Fair ↑ Fair Improving Year-over-year change in total revenue Optimal: > 10% vs Sector: At sector avg	9.3% Fair ↑ Fair Improving Year-over-year change in total revenue Optimal: > 10% vs Sector: Above avg (+86%)	1.6% Caution ↑ Caution Improving Year-over-year change in total revenue Optimal: > 10% vs Sector: Below avg (-68%)	-19.7% Weak Weak Year-over-year change in total revenue Optimal: > 10% vs Sector: Below avg (-494%)	-3.1% Weak Weak Year-over-year change in total revenue Optimal: > 10% vs Sector: Below avg (-161%)	—	—
EPS Growth YoY (%)	-18.5% Weak ↓ Weak Declining Year-over-year change in earnings per share Optimal: > 10%	-30.2% Weak ↓ Weak Declining Year-over-year change in earnings per share Optimal: > 10%	-1.0% Weak ↓ Weak Declining Year-over-year change in earnings per share Optimal: > 10%	18.4% Good ↓ Good Declining Year-over-year change in earnings per share Optimal: > 10%	42200.0% Excellent ↑ Excellent Improving Year-over-year change in earnings per share Optimal: > 10%	-99.6% Weak ↓ Weak Declining Year-over-year change in earnings per share Optimal: > 10%	-15.9% Weak ↓ Weak Declining Year-over-year change in earnings per share Optimal: > 10%	5.9% Fair ↑ Fair Improving Year-over-year change in earnings per share Optimal: > 10%	-21.3% Weak ↓ Weak Declining Year-over-year change in earnings per share Optimal: > 10%	3.8% Caution ↓ Caution Declining Year-over-year change in earnings per share Optimal: > 10%	-4.9% Weak ↓ Weak Declining Year-over-year change in earnings per share Optimal: > 10%	18.2% Good ↓ Good Declining Year-over-year change in earnings per share Optimal: > 10%	20.0% Good ↓ Good Declining Year-over-year change in earnings per share Optimal: > 10%	7.0% Fair Fair Year-over-year change in earnings per share Optimal: > 10%	307.9% Excellent Excellent Year-over-year change in earnings per share Optimal: > 10%	N/M	N/M	-25.3% Weak Weak Year-over-year change in earnings per share Optimal: > 10%	—	—
Net Income Growth YoY (%)	-25.6% Weak ↓ Weak Declining Year-over-year change in net income	-35.6% Weak ↓ Weak Declining Year-over-year change in net income	-4.7% Weak ↓ Weak Declining Year-over-year change in net income	14.1% Fair ↓ Fair Declining Year-over-year change in net income	49978.9% Excellent ↑ Excellent Improving Year-over-year change in net income	-99.7% Weak ↓ Weak Declining Year-over-year change in net income	-20.3% Weak ↓ Weak Declining Year-over-year change in net income	1.9% Caution ↑ Caution Improving Year-over-year change in net income	-24.6% Weak ↓ Weak Declining Year-over-year change in net income	-8.0% Weak ↓ Weak Declining Year-over-year change in net income	-10.9% Weak ↓ Weak Declining Year-over-year change in net income	15.1% Good ↓ Good Declining Year-over-year change in net income	17.6% Good ↓ Good Declining Year-over-year change in net income	4.1% Caution Caution Year-over-year change in net income	308.8% Excellent Excellent Year-over-year change in net income	N/M	N/M	-29.9% Weak Weak Year-over-year change in net income	—	—
FCF Growth YoY (%)	-47.6% Weak ↓ Weak Declining Year-over-year change in free cash flow	71.6% Excellent ↑ Excellent Improving Year-over-year change in free cash flow	43.4% Excellent ↑ Excellent Improving Year-over-year change in free cash flow	-51.8% Weak ↓ Weak Declining Year-over-year change in free cash flow	-18.6% Weak ↓ Weak Declining Year-over-year change in free cash flow	56.3% Excellent ↑ Excellent Improving Year-over-year change in free cash flow	-27.0% Weak ↓ Weak Declining Year-over-year change in free cash flow	29.0% Excellent ↑ Excellent Improving Year-over-year change in free cash flow	-9.1% Weak Weak Year-over-year change in free cash flow	23.3% Good Good Year-over-year change in free cash flow	—	—	—	—	—	—	—	—	—	—
Revenue CAGR 3Y (%)	-8.1% Weak ↓ Weak Declining Compound annual revenue growth over 3 years	-0.9% Weak ↓ Weak Declining Compound annual revenue growth over 3 years	12.9% Good ↑ Good Improving Compound annual revenue growth over 3 years	2.4% Caution ↑ Caution Improving Compound annual revenue growth over 3 years	-2.3% Weak ↑ Weak Improving Compound annual revenue growth over 3 years	-10.5% Weak ↓ Weak Declining Compound annual revenue growth over 3 years	-3.7% Weak ↓ Weak Declining Compound annual revenue growth over 3 years	-1.6% Weak ↓ Weak Declining Compound annual revenue growth over 3 years	-3.2% Weak ↓ Weak Declining Compound annual revenue growth over 3 years	0.5% Weak ↓ Weak Declining Compound annual revenue growth over 3 years	2.4% Caution ↓ Caution Declining Compound annual revenue growth over 3 years	5.5% Fair ↑ Fair Improving Compound annual revenue growth over 3 years	6.7% Fair ↑ Fair Improving Compound annual revenue growth over 3 years	5.3% Fair ↑ Fair Improving Compound annual revenue growth over 3 years	-3.7% Weak Weak Compound annual revenue growth over 3 years	-7.5% Weak Weak Compound annual revenue growth over 3 years	—	—	—	—
Revenue CAGR 5Y (%)	2.0% Caution ↑ Caution Improving Compound annual revenue growth over 5 years	-0.7% Weak ↓ Weak Declining Compound annual revenue growth over 5 years	0.4% Weak ↑ Weak Improving Compound annual revenue growth over 5 years	0.4% Weak ↑ Weak Improving Compound annual revenue growth over 5 years	-2.3% Weak ↑ Weak Improving Compound annual revenue growth over 5 years	-7.5% Weak ↓ Weak Declining Compound annual revenue growth over 5 years	-3.0% Weak ↓ Weak Declining Compound annual revenue growth over 5 years	-0.6% Weak ↓ Weak Declining Compound annual revenue growth over 5 years	0.2% Weak ↓ Weak Declining Compound annual revenue growth over 5 years	2.5% Caution ↓ Caution Declining Compound annual revenue growth over 5 years	4.3% Fair ↑ Fair Improving Compound annual revenue growth over 5 years	5.4% Fair ↑ Fair Improving Compound annual revenue growth over 5 years	-0.2% Weak Weak Compound annual revenue growth over 5 years	-1.9% Weak Weak Compound annual revenue growth over 5 years	—	—	—	—	—	—
EPS CAGR 3Y (%)	-17.4% Weak ↓ Weak Declining Compound annual EPS growth over 3 years	-6.5% Weak ↓ Weak Declining Compound annual EPS growth over 3 years	691.6% Excellent ↑ Excellent Improving Compound annual EPS growth over 3 years	22.9% Excellent ↑ Excellent Improving Compound annual EPS growth over 3 years	9.6% Fair ↑ Fair Improving Compound annual EPS growth over 3 years	-85.1% Weak ↓ Weak Declining Compound annual EPS growth over 3 years	-11.2% Weak ↓ Weak Declining Compound annual EPS growth over 3 years	-4.7% Weak ↓ Weak Declining Compound annual EPS growth over 3 years	-8.1% Weak ↓ Weak Declining Compound annual EPS growth over 3 years	5.3% Fair ↓ Fair Declining Compound annual EPS growth over 3 years	10.5% Good ↓ Good Declining Compound annual EPS growth over 3 years	14.9% Good ↓ Good Declining Compound annual EPS growth over 3 years	73.7% Excellent ↑ Excellent Improving Compound annual EPS growth over 3 years	—	-2.8% Weak Weak Compound annual EPS growth over 3 years	-44.8% Weak Weak Compound annual EPS growth over 3 years	—	—	—	—

💰 Are margins durable? 5 metrics

Metric	FY 2025 Dec 31, 2025 10-K ↗	FY 2024 Dec 31, 2024 10-K ↗	FY 2023 Dec 31, 2023 10-K ↗	FY 2022 Dec 31, 2022 10-K ↗	FY 2021 Dec 31, 2021 10-K ↗	FY 2020 Dec 31, 2020 10-K ↗	FY 2019 Dec 31, 2019 10-K ↗	FY 2018 Dec 31, 2018 10-K ↗	FY 2017 Dec 31, 2017 10-K ↗	FY 2016 Dec 31, 2016 10-K ↗	FY 2015 Dec 31, 2015 10-K ↗	FY 2014 Dec 31, 2014 10-K ↗	FY 2013 Dec 31, 2013 10-K ↗	FY 2012 Dec 31, 2012 10-K ↗	FY 2011 Dec 31, 2011 10-K ↗	FY 2010 Dec 31, 2010 10-K ↗	FY 2009 Dec 31, 2009 10-K ↗	FY 2008 Dec 31, 2008 10-K ↗	FY 2007 Dec 31, 2007 10-K ↗	FY 2006 Dec 31, 2006 10-K ↗
Operating Margin (%) (%)	8.6% Caution ↓ Caution Declining Operating income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-28%)	8.0% Caution ↓ Caution Declining Operating income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-33%)	13.3% Fair ↑ Fair Improving Operating income as a percentage of revenue Optimal: > 15% vs Sector: Above avg (+11%)	15.8% Fair ↑ Fair Improving Operating income as a percentage of revenue Optimal: > 15% vs Sector: Above avg (+32%)	15.4% Fair ↑ Fair Improving Operating income as a percentage of revenue Optimal: > 15% vs Sector: Above avg (+29%)	0.2% Weak ↓ Weak Declining Operating income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-98%)	10.4% Caution ↓ Caution Declining Operating income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-14%)	12.5% Fair ↓ Fair Declining Operating income as a percentage of revenue Optimal: > 15% vs Sector: At sector avg	15.8% Fair ↓ Fair Declining Operating income as a percentage of revenue Optimal: > 15% vs Sector: Above avg (+32%)	17.5% Fair ↓ Fair Declining Operating income as a percentage of revenue Optimal: > 15% vs Sector: Above avg (+46%)	19.3% Good → Good Stable Operating income as a percentage of revenue Optimal: > 15% vs Sector: Above avg (+61%)	20.6% Good ↑ Good Improving Operating income as a percentage of revenue Optimal: > 15% vs Sector: Above avg (+71%)	19.6% Good ↑ Good Improving Operating income as a percentage of revenue Optimal: > 15% vs Sector: Above avg (+63%)	17.9% Fair ↑ Fair Improving Operating income as a percentage of revenue Optimal: > 15% vs Sector: Above avg (+49%)	15.6% Fair ↑ Fair Improving Operating income as a percentage of revenue Optimal: > 15% vs Sector: Above avg (+30%)	11.5% Caution ↓ Caution Declining Operating income as a percentage of revenue Optimal: > 15% vs Sector: At sector avg	4.1% Weak ↓ Weak Declining Operating income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-66%)	17.8% Fair Fair Operating income as a percentage of revenue Optimal: > 15% vs Sector: Above avg (+48%)	23.2% Good Good Operating income as a percentage of revenue Optimal: > 15% vs Sector: Above avg (+93%)	—
Effective Tax Rate (%) (%)	28.2% Caution ↑ Caution Improving Actual taxes paid relative to pre-tax income Optimal: 15-25%	13.9% Excellent ↓ Excellent Declining Actual taxes paid relative to pre-tax income Optimal: 15-25%	19.8% Good ↓ Good Declining Actual taxes paid relative to pre-tax income Optimal: 15-25%	20.6% Good ↓ Good Declining Actual taxes paid relative to pre-tax income Optimal: 15-25%	20.7% Good ↓ Good Declining Actual taxes paid relative to pre-tax income Optimal: 15-25%	108.3% Weak ↑ Weak Improving Actual taxes paid relative to pre-tax income Optimal: 15-25%	24.0% Fair ↓ Fair Declining Actual taxes paid relative to pre-tax income Optimal: 15-25%	22.6% Fair ↓ Fair Declining Actual taxes paid relative to pre-tax income Optimal: 15-25%	39.6% Weak ↑ Weak Improving Actual taxes paid relative to pre-tax income Optimal: 15-25%	32.4% Weak Weak Actual taxes paid relative to pre-tax income Optimal: 15-25%	34.6% Weak Weak Actual taxes paid relative to pre-tax income Optimal: 15-25%	—	—	—	—	—	—	—	—	—
Profit Margin (%) (%)	7.6% Caution ↓ Caution Declining Net income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-5%)	8.8% Caution ↓ Caution Declining Net income as a percentage of revenue Optimal: > 15% vs Sector: Above avg (+10%)	12.1% Fair ↑ Fair Improving Net income as a percentage of revenue Optimal: > 15% vs Sector: Above avg (+51%)	12.9% Fair ↑ Fair Improving Net income as a percentage of revenue Optimal: > 15% vs Sector: Above avg (+61%)	12.2% Fair ↑ Fair Improving Net income as a percentage of revenue Optimal: > 15% vs Sector: Above avg (+52%)	0.0% Weak ↓ Weak Declining Net income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-100%)	7.9% Caution ↓ Caution Declining Net income as a percentage of revenue Optimal: > 15% vs Sector: At sector avg	9.3% Caution ↓ Caution Declining Net income as a percentage of revenue Optimal: > 15% vs Sector: Above avg (+16%)	9.2% Caution ↓ Caution Declining Net income as a percentage of revenue Optimal: > 15% vs Sector: Above avg (+15%)	11.5% Fair ↓ Fair Declining Net income as a percentage of revenue Optimal: > 15% vs Sector: Above avg (+44%)	12.5% Fair → Fair Stable Net income as a percentage of revenue Optimal: > 15% vs Sector: Above avg (+57%)	13.6% Fair ↑ Fair Improving Net income as a percentage of revenue Optimal: > 15% vs Sector: Above avg (+70%)	12.4% Fair ↑ Fair Improving Net income as a percentage of revenue Optimal: > 15% vs Sector: Above avg (+56%)	11.2% Fair ↑ Fair Improving Net income as a percentage of revenue Optimal: > 15% vs Sector: Above avg (+40%)	11.3% Fair ↑ Fair Improving Net income as a percentage of revenue Optimal: > 15% vs Sector: Above avg (+41%)	3.0% Weak ↓ Weak Declining Net income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-62%)	-1.2% Weak ↓ Weak Declining Net income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-114%)	11.0% Fair Fair Net income as a percentage of revenue Optimal: > 15% vs Sector: Above avg (+37%)	15.2% Good Good Net income as a percentage of revenue Optimal: > 15% vs Sector: Above avg (+90%)	—
FCF Margin (%) (%)	9.3% Caution ↓ Caution Declining Free cash flow as a percentage of revenue Optimal: > 10%	16.7% Good ↑ Good Improving Free cash flow as a percentage of revenue Optimal: > 10%	9.4% Caution ↓ Caution Declining Free cash flow as a percentage of revenue Optimal: > 10%	6.9% Caution ↓ Caution Declining Free cash flow as a percentage of revenue Optimal: > 10%	16.0% Good ↓ Good Declining Free cash flow as a percentage of revenue Optimal: > 10%	25.8% Excellent ↑ Excellent Improving Free cash flow as a percentage of revenue Optimal: > 10%	12.8% Fair ↓ Fair Declining Free cash flow as a percentage of revenue Optimal: > 10%	17.4% Good ↑ Good Improving Free cash flow as a percentage of revenue Optimal: > 10%	14.1% Fair → Fair Stable Free cash flow as a percentage of revenue Optimal: > 10%	15.3% Good Good Free cash flow as a percentage of revenue Optimal: > 10%	14.0% Fair Fair Free cash flow as a percentage of revenue Optimal: > 10%	—	—	—	—	—	—	—	—	—
FCF / Net Income (x)	1.23x Good ↑ Good Improving Free cash flow relative to reported net income Optimal: > 1x	1.90x Excellent ↑ Excellent Improving Free cash flow relative to reported net income Optimal: > 1x	0.77x Caution ↓ Caution Declining Free cash flow relative to reported net income Optimal: > 1x	0.54x Weak ↓ Weak Declining Free cash flow relative to reported net income Optimal: > 1x	1.32x Good ↓ Good Declining Free cash flow relative to reported net income Optimal: > 1x	806.50x Excellent ↑ Excellent Improving Free cash flow relative to reported net income Optimal: > 1x	1.62x Excellent → Excellent Stable Free cash flow relative to reported net income Optimal: > 1x	1.87x Excellent ↑ Excellent Improving Free cash flow relative to reported net income Optimal: > 1x	1.53x Excellent ↑ Excellent Improving Free cash flow relative to reported net income Optimal: > 1x	1.33x Good Good Free cash flow relative to reported net income Optimal: > 1x	1.12x Fair Fair Free cash flow relative to reported net income Optimal: > 1x	—	—	—	—	—	—	—	—	—

🎯 Is capital allocation efficient? 3 metrics

Metric	FY 2025 Dec 31, 2025 10-K ↗	FY 2024 Dec 31, 2024 10-K ↗	FY 2023 Dec 31, 2023 10-K ↗	FY 2022 Dec 31, 2022 10-K ↗	FY 2021 Dec 31, 2021 10-K ↗	FY 2020 Dec 31, 2020 10-K ↗	FY 2019 Dec 31, 2019 10-K ↗	FY 2018 Dec 31, 2018 10-K ↗	FY 2017 Dec 31, 2017 10-K ↗	FY 2016 Dec 31, 2016 10-K ↗	FY 2015 Dec 31, 2015 10-K ↗	FY 2014 Dec 31, 2014 10-K ↗	FY 2013 Dec 31, 2013 10-K ↗	FY 2012 Dec 31, 2012 10-K ↗	FY 2011 Dec 31, 2011 10-K ↗	FY 2010 Dec 31, 2010 10-K ↗	FY 2009 Dec 31, 2009 10-K ↗	FY 2008 Dec 31, 2008 10-K ↗	FY 2007 Dec 31, 2007 10-K ↗	FY 2006 Dec 31, 2006 10-K ↗
Return on Invested Capital (%)	4.9% Caution ↓ Caution Declining Return earned on debt + equity capital invested Optimal: > 10%	3.8% Weak ↓ Weak Declining Return earned on debt + equity capital invested Optimal: > 10%	6.6% Caution ↑ Caution Improving Return earned on debt + equity capital invested Optimal: > 10%	8.0% Fair ↑ Fair Improving Return earned on debt + equity capital invested Optimal: > 10%	7.5% Fair ↑ Fair Improving Return earned on debt + equity capital invested Optimal: > 10%	-0.0% Weak ↓ Weak Declining Return earned on debt + equity capital invested Optimal: > 10%	4.9% Caution ↓ Caution Declining Return earned on debt + equity capital invested Optimal: > 10%	6.7% Caution ↓ Caution Declining Return earned on debt + equity capital invested Optimal: > 10%	7.1% Fair ↓ Fair Declining Return earned on debt + equity capital invested Optimal: > 10%	9.2% Fair ↓ Fair Declining Return earned on debt + equity capital invested Optimal: > 10%	10.1% Good ↓ Good Declining Return earned on debt + equity capital invested Optimal: > 10%	13.2% Good ↑ Good Improving Return earned on debt + equity capital invested Optimal: > 10%	12.0% Good ↑ Good Improving Return earned on debt + equity capital invested Optimal: > 10%	10.7% Good ↑ Good Improving Return earned on debt + equity capital invested Optimal: > 10%	9.0% Fair → Fair Stable Return earned on debt + equity capital invested Optimal: > 10%	5.9% Caution ↓ Caution Declining Return earned on debt + equity capital invested Optimal: > 10%	2.1% Weak ↓ Weak Declining Return earned on debt + equity capital invested Optimal: > 10%	19.5% Excellent Excellent Return earned on debt + equity capital invested Optimal: > 10%	47.4% Excellent Excellent Return earned on debt + equity capital invested Optimal: > 10%	—
Return on Capital (%) (%)	4.8% Caution ↓ Caution Declining Operating profit relative to total assets Optimal: > 10%	3.5% Weak ↓ Weak Declining Operating profit relative to total assets Optimal: > 10%	6.4% Caution ↑ Caution Improving Operating profit relative to total assets Optimal: > 10%	7.9% Fair ↑ Fair Improving Operating profit relative to total assets Optimal: > 10%	7.5% Fair ↑ Fair Improving Operating profit relative to total assets Optimal: > 10%	0.1% Weak ↓ Weak Declining Operating profit relative to total assets Optimal: > 10%	5.3% Caution ↓ Caution Declining Operating profit relative to total assets Optimal: > 10%	6.7% Caution ↓ Caution Declining Operating profit relative to total assets Optimal: > 10%	8.9% Fair ↓ Fair Declining Operating profit relative to total assets Optimal: > 10%	10.6% Good ↓ Good Declining Operating profit relative to total assets Optimal: > 10%	11.6% Good ↓ Good Declining Operating profit relative to total assets Optimal: > 10%	13.4% Good ↑ Good Improving Operating profit relative to total assets Optimal: > 10%	12.3% Good ↑ Good Improving Operating profit relative to total assets Optimal: > 10%	10.9% Good ↑ Good Improving Operating profit relative to total assets Optimal: > 10%	8.6% Fair ↑ Fair Improving Operating profit relative to total assets Optimal: > 10%	5.9% Caution ↓ Caution Declining Operating profit relative to total assets Optimal: > 10%	2.1% Weak Weak Operating profit relative to total assets Optimal: > 10%	13.5% Good Good Operating profit relative to total assets Optimal: > 10%	—	—
Return on Common Equity (%) (%)	10.8% Fair ↓ Fair Declining Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Below avg (-28%)	14.4% Fair ↓ Fair Declining Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: At sector avg	21.7% Excellent ↑ Excellent Improving Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Above avg (+45%)	25.5% Excellent ↑ Excellent Improving Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Above avg (+70%)	25.5% Excellent ↑ Excellent Improving Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Above avg (+70%)	0.1% Weak ↓ Weak Declining Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Below avg (-99%)	23.5% Excellent ↓ Excellent Declining Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Above avg (+57%)	30.0% Excellent ↓ Excellent Declining Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Above avg (+100%)	28.3% Excellent ↓ Excellent Declining Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Above avg (+89%)	36.0% Excellent ↑ Excellent Improving Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Above avg (+140%)	40.9% Excellent ↑ Excellent Improving Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Above avg (+173%)	29.0% Excellent ↑ Excellent Improving Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Above avg (+94%)	24.4% Excellent ↑ Excellent Improving Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Above avg (+63%)	24.4% Excellent ↑ Excellent Improving Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Above avg (+63%)	24.8% Excellent ↑ Excellent Improving Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Above avg (+65%)	6.6% Caution ↓ Caution Declining Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Below avg (-56%)	-2.6% Weak ↓ Weak Declining Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Below avg (-117%)	30.9% Excellent Excellent Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Above avg (+106%)	39.3% Excellent Excellent Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Above avg (+162%)	—

⚖️ Is the balance sheet risky? 4 metrics

Metric	FY 2025 Dec 31, 2025 10-K ↗	FY 2024 Dec 31, 2024 10-K ↗	FY 2023 Dec 31, 2023 10-K ↗	FY 2022 Dec 31, 2022 10-K ↗	FY 2021 Dec 31, 2021 10-K ↗	FY 2020 Dec 31, 2020 10-K ↗	FY 2019 Dec 31, 2019 10-K ↗	FY 2018 Dec 31, 2018 10-K ↗	FY 2017 Dec 31, 2017 10-K ↗	FY 2016 Dec 31, 2016 10-K ↗	FY 2015 Dec 31, 2015 10-K ↗	FY 2014 Dec 31, 2014 10-K ↗	FY 2013 Dec 31, 2013 10-K ↗	FY 2012 Dec 31, 2012 10-K ↗	FY 2011 Dec 31, 2011 10-K ↗	FY 2010 Dec 31, 2010 10-K ↗	FY 2009 Dec 31, 2009 10-K ↗	FY 2008 Dec 31, 2008 10-K ↗	FY 2007 Dec 31, 2007 10-K ↗	FY 2006 Dec 31, 2006 10-K ↗
Debt to Equity (x)	0.94x Fair ↓ Fair Declining Total debt relative to shareholder equity Optimal: < 0.6x vs Sector: Above avg (+35%)	2.20x Weak ↓ Weak Declining Total debt relative to shareholder equity Optimal: < 0.6x vs Sector: Above avg (+214%)	2.19x Weak ↓ Weak Declining Total debt relative to shareholder equity Optimal: < 0.6x vs Sector: Above avg (+213%)	2.38x Weak ↓ Weak Declining Total debt relative to shareholder equity Optimal: < 0.6x vs Sector: Above avg (+240%)	2.70x Weak ↓ Weak Declining Total debt relative to shareholder equity Optimal: < 0.6x vs Sector: Above avg (+285%)	5.22x Weak ↑ Weak Improving Total debt relative to shareholder equity Optimal: < 0.6x vs Sector: Above avg (+645%)	4.13x Weak ↑ Weak Improving Total debt relative to shareholder equity Optimal: < 0.6x vs Sector: Above avg (+490%)	4.28x Weak ↑ Weak Improving Total debt relative to shareholder equity Optimal: < 0.6x vs Sector: Above avg (+512%)	3.79x Weak ↑ Weak Improving Total debt relative to shareholder equity Optimal: < 0.6x vs Sector: Above avg (+441%)	3.55x Weak ↑ Weak Improving Total debt relative to shareholder equity Optimal: < 0.6x vs Sector: Above avg (+406%)	3.74x Weak ↑ Weak Improving Total debt relative to shareholder equity Optimal: < 0.6x vs Sector: Above avg (+434%)	1.89x Weak ↓ Weak Declining Total debt relative to shareholder equity Optimal: < 0.6x vs Sector: Above avg (+170%)	1.75x Weak ↓ Weak Declining Total debt relative to shareholder equity Optimal: < 0.6x vs Sector: Above avg (+150%)	2.00x Weak ↓ Weak Declining Total debt relative to shareholder equity Optimal: < 0.6x vs Sector: Above avg (+185%)	2.36x Weak → Weak Stable Total debt relative to shareholder equity Optimal: < 0.6x vs Sector: Above avg (+238%)	2.39x Weak ↑ Weak Improving Total debt relative to shareholder equity Optimal: < 0.6x vs Sector: Above avg (+241%)	2.58x Weak Weak Total debt relative to shareholder equity Optimal: < 0.6x vs Sector: Above avg (+269%)	1.85x Weak Weak Total debt relative to shareholder equity Optimal: < 0.6x vs Sector: Above avg (+164%)	—	—
Interest Coverage (x)	1.17x Weak ↓ Weak Declining Operating income divided by interest expense Optimal: > 5x	1.16x Weak ↓ Weak Declining Operating income divided by interest expense Optimal: > 5x	25.31x Excellent ↑ Excellent Improving Operating income divided by interest expense Optimal: > 5x	29.11x Excellent ↑ Excellent Improving Operating income divided by interest expense Optimal: > 5x	26.59x Excellent ↑ Excellent Improving Operating income divided by interest expense Optimal: > 5x	0.31x Weak ↓ Weak Declining Operating income divided by interest expense Optimal: > 5x	17.88x Excellent ↓ Excellent Declining Operating income divided by interest expense Optimal: > 5x	23.10x Excellent ↓ Excellent Declining Operating income divided by interest expense Optimal: > 5x	28.75x Excellent ↓ Excellent Declining Operating income divided by interest expense Optimal: > 5x	35.35x Excellent ↓ Excellent Declining Operating income divided by interest expense Optimal: > 5x	95.38x Excellent ↓ Excellent Declining Operating income divided by interest expense Optimal: > 5x	307.78x Excellent ↑ Excellent Improving Operating income divided by interest expense Optimal: > 5x	25.49x Excellent ↑ Excellent Improving Operating income divided by interest expense Optimal: > 5x	21.73x Excellent ↑ Excellent Improving Operating income divided by interest expense Optimal: > 5x	18.34x Excellent ↓ Excellent Declining Operating income divided by interest expense Optimal: > 5x	6.20x Good ↓ Good Declining Operating income divided by interest expense Optimal: > 5x	9.04x Good Good Operating income divided by interest expense Optimal: > 5x	233.19x Excellent Excellent Operating income divided by interest expense Optimal: > 5x	—	—
Net Debt (USD)	$-124.73M	$5.37B	$5.59B	$5.48B	$5.01B	$5.73B	$6.61B	$6.40B	$6.30B	$6.05B	$6.15B	$4.60B	$4.19B	$4.03B	$4.20B	$4.25B	$3.82B	$3.35B	$-402.85M	$-238.40M
Debt / EBITDA (x)	5.31x Weak ↓ Weak Declining Debt relative to earnings before interest, taxes, depreciation Optimal: < 2x	12.06x Weak ↑ Weak Improving Debt relative to earnings before interest, taxes, depreciation Optimal: < 2x	7.60x Weak ↓ Weak Declining Debt relative to earnings before interest, taxes, depreciation Optimal: < 2x	6.51x Weak ↓ Weak Declining Debt relative to earnings before interest, taxes, depreciation Optimal: < 2x	6.97x Weak ↓ Weak Declining Debt relative to earnings before interest, taxes, depreciation Optimal: < 2x	45.99x Weak ↑ Weak Improving Debt relative to earnings before interest, taxes, depreciation Optimal: < 2x	9.45x Weak ↑ Weak Improving Debt relative to earnings before interest, taxes, depreciation Optimal: < 2x	7.77x Weak ↑ Weak Improving Debt relative to earnings before interest, taxes, depreciation Optimal: < 2x	6.28x Weak ↑ Weak Improving Debt relative to earnings before interest, taxes, depreciation Optimal: < 2x	5.41x Weak ↑ Weak Improving Debt relative to earnings before interest, taxes, depreciation Optimal: < 2x	5.08x Weak ↑ Weak Improving Debt relative to earnings before interest, taxes, depreciation Optimal: < 2x	3.77x Caution ↓ Caution Declining Debt relative to earnings before interest, taxes, depreciation Optimal: < 2x	3.98x Caution ↓ Caution Declining Debt relative to earnings before interest, taxes, depreciation Optimal: < 2x	4.36x Weak ↓ Weak Declining Debt relative to earnings before interest, taxes, depreciation Optimal: < 2x	5.66x Weak ↓ Weak Declining Debt relative to earnings before interest, taxes, depreciation Optimal: < 2x	6.46x Weak ↓ Weak Declining Debt relative to earnings before interest, taxes, depreciation Optimal: < 2x	12.31x Weak Weak Debt relative to earnings before interest, taxes, depreciation Optimal: < 2x	3.70x Caution Caution Debt relative to earnings before interest, taxes, depreciation Optimal: < 2x	—	—

📊 What does each share earn? 7 metrics

Metric	FY 2025 Dec 31, 2025 10-K ↗	FY 2024 Dec 31, 2024 10-K ↗	FY 2023 Dec 31, 2023 10-K ↗	FY 2022 Dec 31, 2022 10-K ↗	FY 2021 Dec 31, 2021 10-K ↗	FY 2020 Dec 31, 2020 10-K ↗	FY 2019 Dec 31, 2019 10-K ↗	FY 2018 Dec 31, 2018 10-K ↗	FY 2017 Dec 31, 2017 10-K ↗	FY 2016 Dec 31, 2016 10-K ↗	FY 2015 Dec 31, 2015 10-K ↗	FY 2014 Dec 31, 2014 10-K ↗	FY 2013 Dec 31, 2013 10-K ↗	FY 2012 Dec 31, 2012 10-K ↗	FY 2011 Dec 31, 2011 10-K ↗	FY 2010 Dec 31, 2010 10-K ↗	FY 2009 Dec 31, 2009 10-K ↗	FY 2008 Dec 31, 2008 10-K ↗	FY 2007 Dec 31, 2007 10-K ↗	FY 2006 Dec 31, 2006 10-K ↗
Revenue per Share (USD)	$37.25	$39.46	$40.99	$38.88	$34.71	$26.47	$34.14	$34.51	$32.83	$33.37	$29.58	$28.80	$26.52	$24.57	$22.81	$20.83	—	—	—	—
Basic EPS, GAAP (USD)	$2.82	$3.46	$4.96	$5.01	$4.23	$0.01	$2.70	$3.21	$3.03	$3.85	$3.71	$3.90	$3.30	$2.75	$2.57	$0.63	$-0.24	$2.80	$3.75	—
Free Cash Flow per Share (USD)	$3.46	$6.60	$3.85	$2.68	$5.56	$6.83	$4.37	$5.99	$4.64	$5.11	$4.15	—	—	—	—	—	—	—	—	—
Dividend per Share (USD)	$0.72	$0.69	$0.66	$0.63	$0.60	$0.44	$1.50	$1.48	$1.46	$1.40	$1.24	$1.10	$0.84	$0.62	$0.47	$0.40	$0.40	$1.29	$1.06	—
Book Value per Share (USD)	$28.13	$25.48	$23.86	$19.91	$16.63	$11.27	$11.83	$11.11	$10.97	$10.92	$9.96	$13.73	$13.68	$11.31	$10.50	$9.37	$9.00	—	—	—
Tangible Book Value per Share (USD)	$27.55	$24.98	$23.40	$19.48	$16.21	$10.83	$11.41	$10.77	$10.64	$10.61	$9.67	$13.60	$13.54	$11.18	$10.37	$9.25	$8.86	—	—	—
Basic Weighted Avg Shares (shares)	120.07M	131.45M	142.38M	148.01M	153.75M	153.19M	157.05M	165.67M	172.00M	179.68M	202.68M	216.31M	222.47M	227.12M	232.89M	233.31M	232,577	—	—	—

🏦 How resilient is the balance sheet? 3 metrics

Metric	FY 2025 Dec 31, 2025 10-K ↗	FY 2024 Dec 31, 2024 10-K ↗	FY 2023 Dec 31, 2023 10-K ↗	FY 2022 Dec 31, 2022 10-K ↗	FY 2021 Dec 31, 2021 10-K ↗	FY 2020 Dec 31, 2020 10-K ↗	FY 2019 Dec 31, 2019 10-K ↗	FY 2018 Dec 31, 2018 10-K ↗	FY 2017 Dec 31, 2017 10-K ↗	FY 2016 Dec 31, 2016 10-K ↗	FY 2015 Dec 31, 2015 10-K ↗	FY 2014 Dec 31, 2014 10-K ↗	FY 2013 Dec 31, 2013 10-K ↗	FY 2012 Dec 31, 2012 10-K ↗	FY 2011 Dec 31, 2011 10-K ↗	FY 2010 Dec 31, 2010 10-K ↗	FY 2009 Dec 31, 2009 10-K ↗	FY 2008 Dec 31, 2008 10-K ↗	FY 2007 Dec 31, 2007 10-K ↗	FY 2006 Dec 31, 2006 10-K ↗
Working Capital (USD)	$2.93B	$1.44B	$1.78B	$1.22B	$1.21B	$1.86B	$1.01B	$886.84M	$726.57M	$991.29M	$1.23B	$1.56B	$1.48B	$2.55B	$1.84B	$2.05B	$2.07B	$2.90B	—	—
LT Debt (USD)	$2.47B	$6.32B	$6.25B	$6.14B	$6.14B	$7.97B	$6.87B	$6.46B	$5.71B	$5.75B	$5.67B	$4.77B	$4.59B	$4.81B	$4.88B	$5.27B	$5.45B	$2.18B	—	—
Total Equity (USD)	$3.14B	$3.17B	$3.25B	$2.90B	$2.55B	$1.72B	$1.80B	$1.77B	$1.84B	$1.92B	$1.84B	$2.91B	$3.01B	$2.56B	$2.42B	$2.21B	$2.11B	$2.12B	$2.38B	$2.76B

📋 What is driving earnings? 4 metrics

Metric	FY 2025 Dec 31, 2025 10-K ↗	FY 2024 Dec 31, 2024 10-K ↗	FY 2023 Dec 31, 2023 10-K ↗	FY 2022 Dec 31, 2022 10-K ↗	FY 2021 Dec 31, 2021 10-K ↗	FY 2020 Dec 31, 2020 10-K ↗	FY 2019 Dec 31, 2019 10-K ↗	FY 2018 Dec 31, 2018 10-K ↗	FY 2017 Dec 31, 2017 10-K ↗	FY 2016 Dec 31, 2016 10-K ↗	FY 2015 Dec 31, 2015 10-K ↗	FY 2014 Dec 31, 2014 10-K ↗	FY 2013 Dec 31, 2013 10-K ↗	FY 2012 Dec 31, 2012 10-K ↗	FY 2011 Dec 31, 2011 10-K ↗	FY 2010 Dec 31, 2010 10-K ↗	FY 2009 Dec 31, 2009 10-K ↗	FY 2008 Dec 31, 2008 10-K ↗	FY 2007 Dec 31, 2007 10-K ↗	FY 2006 Dec 31, 2006 10-K ↗
Sales/Revenue/Turnover (USD)	$4.47B	$5.19B	$5.84B	$5.76B	$5.34B	$4.05B	$5.36B	$5.72B	$5.65B	$6.00B	$6.00B	$6.23B	$5.90B	$5.58B	$5.31B	$4.86B	$4.78B	$5.96B	$6.14B	—
Depreciation Expense (USD)	$172.37M	$160.67M	$158.11M	$151.94M	$165.19M	$185.72M	$232.54M	$264.86M	$222.19M	$209.56M	$198.07M	$179.30M	$167.07M	$168.98M	$180.41M	$255.17M	$246.34M	—	—	—
Net Income, GAAP (USD)	$338.74M	$455.36M	$706.59M	$741.41M	$650.02M	$1.30M	$423.63M	$531.45M	$521.76M	$692.16M	$752.21M	$844.61M	$733.99M	$623.92M	$599.11M	$146.54M	$-55.12M	$654.72M	$933.84M	—
Operating Cash Flow (USD)	$568.92M	$1.06B	$754.89M	$548.46M	$975.70M	$1.18B	$868.27M	$1.21B	$1.01B	$1.17B	$1.10B	—	—	—	—	—	—	—	—	—

HARLEY-DAVIDSON, INC.

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