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Purple Innovation, Inc.

PRPL

$2.49 ▼ -0.40 (-13.84%) at close

11 Visible periods

31 Metrics

Peer-ranked Benchmarks

Price Chart

Health

Fair

Moderately Bullish

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Analytical Summary

Purple Innovation, Inc. demonstrates solid fundamentals with strength in Return on Common Equity (%). Overall, the data suggests a moderately positive outlook with manageable risks.

Market Cap $269.1M

Dividend Yield —

Revenue Growth -3.9% ↗

Op. Margin -9.2% ↗

ROIC -44.5% ↗

FCF / Share $-0.39 ↘

Trailing P/E 5.2x

Price / Book —

FCF Yield —

Debt / Equity -4.27

info Valuation on last close. End-of-day price, Nov 5, 2026.

11-Year Financial Trajectory

Annual

Metric Value Trend Year over Year Percentile

Revenue Total top-line sales

$468.73M

↓ -3.9% —

Net Income Profit after all expenses

$-51.41M

↑ +47.5% —

Operating Margin Operating profit as % of sales

-9.2%

↑ +51.4% 16th

FCF / Share Free cash flow per share

$-0.39

↓ -65.6% —

Long-Term Debt Long-term obligations

$126.68M

↑ +79.2% —

trending_up

Bullish Indicators

Debt to EquityDebt to Equity is in the top quartile (lower is better)
Return on Common Equity (%)Return on Common Equity (%) is in the top quartile

warning

Bearish Risks

Operating Margin (%)Operating Margin (%) is in the bottom quartile
Profit Margin (%)Profit Margin (%) is in the bottom quartile

Health Breakdown

Profitability →

Returns →

100

Financial Health

Cash Quality

Financial view

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📈 Is growth accelerating? 6 metrics

Metric	FY 2025 Dec 31, 2025 10-K ↗	FY 2024 Dec 31, 2024 10-K ↗	FY 2023 Dec 31, 2023 10-K ↗	FY 2022 Dec 31, 2022 10-K ↗	FY 2021 Dec 31, 2021 10-K ↗	FY 2020 Dec 31, 2020 10-K ↗	FY 2019 Dec 31, 2019 10-K ↗	FY 2018 Dec 31, 2018 10-K ↗	FY 2017 Dec 31, 2017 10-K ↗	FY 2016 Dec 31, 2016 10-K ↗	FY 2015 Dec 31, 2015 10-K ↗
Revenue Growth YoY (%)	-3.9% Weak ↑ Weak Improving Year-over-year change in total revenue Optimal: > 10% vs Sector: Below avg (-198%)	-4.4% Weak ↑ Weak Improving Year-over-year change in total revenue Optimal: > 10% vs Sector: Below avg (-211%)	-11.3% Weak ↓ Weak Declining Year-over-year change in total revenue Optimal: > 10% vs Sector: Below avg (-383%)	-20.7% Weak ↓ Weak Declining Year-over-year change in total revenue Optimal: > 10% vs Sector: Below avg (-618%)	12.0% Good ↓ Good Declining Year-over-year change in total revenue Optimal: > 10% vs Sector: Above avg (+200%)	51.4% Excellent ↑ Excellent Improving Year-over-year change in total revenue Optimal: > 10% vs Sector: Above avg (+1185%)	49.9% Excellent Excellent Year-over-year change in total revenue Optimal: > 10% vs Sector: Above avg (+1147%)	45.2% Excellent Excellent Year-over-year change in total revenue Optimal: > 10% vs Sector: Above avg (+1029%)	—	—	—
EPS Growth YoY (%)	N/M	22.2% Good Good Year-over-year change in earnings per share Optimal: > 10%	-6.4% Weak Weak Year-over-year change in earnings per share Optimal: > 10%	N/M	N/M	-1410.0% Weak ↓ Weak Declining Year-over-year change in earnings per share Optimal: > 10%	21.6% Good ↑ Good Improving Year-over-year change in earnings per share Optimal: > 10%	51.4% Excellent Excellent Year-over-year change in earnings per share Optimal: > 10%	-114.3% Weak Weak Year-over-year change in earnings per share Optimal: > 10%	—	—
Net Income Growth YoY (%)	47.5% Excellent ↑ Excellent Improving Year-over-year change in net income	18.9% Good Good Year-over-year change in net income	-34.6% Weak Weak Year-over-year change in net income	N/M	N/M	-5782.0% Weak ↓ Weak Declining Year-over-year change in net income	6.8% Fair ↑ Fair Improving Year-over-year change in net income	51.0% Excellent Excellent Year-over-year change in net income	-279.0% Weak Weak Year-over-year change in net income	—	—
FCF Growth YoY (%)	-65.6% Weak ↓ Weak Declining Year-over-year change in free cash flow	64.9% Excellent ↑ Excellent Improving Year-over-year change in free cash flow	15.0% Good ↓ Good Declining Year-over-year change in free cash flow	39.0% Excellent Excellent Year-over-year change in free cash flow	N/M	9.6% Fair Fair Year-over-year change in free cash flow	—	—	—	—	—
Revenue CAGR 3Y (%)	-6.6% Weak ↓ Weak Declining Compound annual revenue growth over 3 years	-12.4% Weak ↓ Weak Declining Compound annual revenue growth over 3 years	-7.7% Weak ↓ Weak Declining Compound annual revenue growth over 3 years	10.4% Good ↓ Good Declining Compound annual revenue growth over 3 years	36.5% Excellent Excellent Compound annual revenue growth over 3 years	48.8% Excellent Excellent Compound annual revenue growth over 3 years	—	—	—	—	—
Revenue CAGR 5Y (%)	-6.3% Weak ↓ Weak Declining Compound annual revenue growth over 5 years	2.6% Caution ↓ Caution Declining Compound annual revenue growth over 5 years	12.3% Excellent Excellent Compound annual revenue growth over 5 years	23.9% Excellent Excellent Compound annual revenue growth over 5 years	—	—	—	—	—	—	—

💰 Are margins durable? 5 metrics

Metric	FY 2025 Dec 31, 2025 10-K ↗	FY 2024 Dec 31, 2024 10-K ↗	FY 2023 Dec 31, 2023 10-K ↗	FY 2022 Dec 31, 2022 10-K ↗	FY 2021 Dec 31, 2021 10-K ↗	FY 2020 Dec 31, 2020 10-K ↗	FY 2019 Dec 31, 2019 10-K ↗	FY 2018 Dec 31, 2018 10-K ↗	FY 2017 Dec 31, 2017 10-K ↗	FY 2016 Dec 31, 2016 10-K ↗	FY 2015 Dec 31, 2015 10-K ↗
Operating Margin (%) (%)	-9.2% Weak ↑ Weak Improving Operating income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-161%)	-18.9% Weak ↓ Weak Declining Operating income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-226%)	-22.3% Weak ↓ Weak Declining Operating income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-248%)	-7.0% Weak ↓ Weak Declining Operating income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-147%)	-3.2% Weak ↓ Weak Declining Operating income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-121%)	11.0% Caution ↑ Caution Improving Operating income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-27%)	3.8% Weak ↑ Weak Improving Operating income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-75%)	-5.9% Weak Weak Operating income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-139%)	-4.4% Weak Weak Operating income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-130%)	—	—
Effective Tax Rate (%) (%)	-0.4% Excellent ↓ Excellent Declining Actual taxes paid relative to pre-tax income Optimal: 15-25%	-0.1% Excellent ↑ Excellent Improving Actual taxes paid relative to pre-tax income Optimal: 15-25%	-0.0% Excellent ↑ Excellent Improving Actual taxes paid relative to pre-tax income Optimal: 15-25%	—	-45.9% Excellent ↓ Excellent Declining Actual taxes paid relative to pre-tax income Optimal: 15-25%	16.0% Good Good Actual taxes paid relative to pre-tax income Optimal: 15-25%	-3.3% Excellent Excellent Actual taxes paid relative to pre-tax income Optimal: 15-25%	—	—	—	—
Profit Margin (%) (%)	-11.0% Weak ↑ Weak Improving Net income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-210%)	-20.1% Weak ↓ Weak Declining Net income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-301%)	-23.7% Weak ↓ Weak Declining Net income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-337%)	-15.6% Weak ↓ Weak Declining Net income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-256%)	0.6% Weak ↑ Weak Improving Net income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-94%)	-36.5% Weak ↓ Weak Declining Net income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-465%)	-0.9% Weak ↑ Weak Improving Net income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-109%)	-1.5% Weak Weak Net income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-115%)	-4.5% Weak Weak Net income as a percentage of revenue Optimal: > 15% vs Sector: Below avg (-145%)	—	—
FCF Margin (%) (%)	-8.9% Weak ↑ Weak Improving Free cash flow as a percentage of revenue Optimal: > 10%	-5.1% Weak ↑ Weak Improving Free cash flow as a percentage of revenue Optimal: > 10%	-13.5% Weak ↓ Weak Declining Free cash flow as a percentage of revenue Optimal: > 10%	-11.1% Weak ↓ Weak Declining Free cash flow as a percentage of revenue Optimal: > 10%	-11.7% Weak ↓ Weak Declining Free cash flow as a percentage of revenue Optimal: > 10%	8.2% Caution ↑ Caution Improving Free cash flow as a percentage of revenue Optimal: > 10%	2.9% Weak ↑ Weak Improving Free cash flow as a percentage of revenue Optimal: > 10%	-11.5% Weak Weak Free cash flow as a percentage of revenue Optimal: > 10%	-1.3% Weak Weak Free cash flow as a percentage of revenue Optimal: > 10%	—	—
FCF / Net Income (x)	0.82x Caution ↑ Caution Improving Free cash flow relative to reported net income Optimal: > 1x	0.26x Weak ↑ Weak Improving Free cash flow relative to reported net income Optimal: > 1x	0.57x Weak ↑ Weak Improving Free cash flow relative to reported net income Optimal: > 1x	0.72x Caution ↑ Caution Improving Free cash flow relative to reported net income Optimal: > 1x	-21.05x Weak ↓ Weak Declining Free cash flow relative to reported net income Optimal: > 1x	-0.23x Weak ↓ Weak Declining Free cash flow relative to reported net income Optimal: > 1x	-3.08x Weak ↓ Weak Declining Free cash flow relative to reported net income Optimal: > 1x	7.63x Excellent ↑ Excellent Improving Free cash flow relative to reported net income Optimal: > 1x	0.29x Weak Weak Free cash flow relative to reported net income Optimal: > 1x	0.35x Weak Weak Free cash flow relative to reported net income Optimal: > 1x	—

🎯 Is capital allocation efficient? 3 metrics

Metric	FY 2025 Dec 31, 2025 10-K ↗	FY 2024 Dec 31, 2024 10-K ↗	FY 2023 Dec 31, 2023 10-K ↗	FY 2022 Dec 31, 2022 10-K ↗	FY 2021 Dec 31, 2021 10-K ↗	FY 2020 Dec 31, 2020 10-K ↗	FY 2019 Dec 31, 2019 10-K ↗	FY 2018 Dec 31, 2018 10-K ↗	FY 2017 Dec 31, 2017 10-K ↗	FY 2016 Dec 31, 2016 10-K ↗	FY 2015 Dec 31, 2015 10-K ↗
Return on Invested Capital (%)	-44.5% Weak ↑ Weak Improving Return earned on debt + equity capital invested Optimal: > 10%	-101.5% Weak ↓ Weak Declining Return earned on debt + equity capital invested Optimal: > 10%	-78.2% Weak ↓ Weak Declining Return earned on debt + equity capital invested Optimal: > 10%	-15.7% Weak ↓ Weak Declining Return earned on debt + equity capital invested Optimal: > 10%	-14.2% Weak ↓ Weak Declining Return earned on debt + equity capital invested Optimal: > 10%	55.1% Excellent ↓ Excellent Declining Return earned on debt + equity capital invested Optimal: > 10%	50.7% Excellent ↓ Excellent Declining Return earned on debt + equity capital invested Optimal: > 10%	2016.1% Excellent ↑ Excellent Improving Return earned on debt + equity capital invested Optimal: > 10%	-86.4% Weak Weak Return earned on debt + equity capital invested Optimal: > 10%	-42.0% Weak Weak Return earned on debt + equity capital invested Optimal: > 10%	—
Return on Capital (%) (%)	-14.5% Weak ↑ Weak Improving Operating profit relative to total assets Optimal: > 10%	-29.9% Weak ↓ Weak Declining Operating profit relative to total assets Optimal: > 10%	-29.1% Weak ↓ Weak Declining Operating profit relative to total assets Optimal: > 10%	-9.3% Weak ↓ Weak Declining Operating profit relative to total assets Optimal: > 10%	-3.6% Weak ↓ Weak Declining Operating profit relative to total assets Optimal: > 10%	12.8% Good ↑ Good Improving Operating profit relative to total assets Optimal: > 10%	11.0% Good ↑ Good Improving Operating profit relative to total assets Optimal: > 10%	-23.6% Weak ↓ Weak Declining Operating profit relative to total assets Optimal: > 10%	-23.2% Weak Weak Operating profit relative to total assets Optimal: > 10%	-1.7% Weak Weak Operating profit relative to total assets Optimal: > 10%	—
Return on Common Equity (%) (%)	173.2% Excellent ↑ Excellent Improving Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Above avg (+593%)	—	-104.6% Weak ↓ Weak Declining Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Below avg (-518%)	-50.4% Weak ↓ Weak Declining Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Below avg (-302%)	2.8% Weak Weak Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Below avg (-89%)	—	171.1% Excellent Excellent Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Above avg (+584%)	—	—	-46.5% Weak Weak Profit generated per dollar of shareholder equity Optimal: > 15% vs Sector: Below avg (-286%)	—

⚖️ Is the balance sheet risky? 4 metrics

Metric	FY 2025 Dec 31, 2025 10-K ↗	FY 2024 Dec 31, 2024 10-K ↗	FY 2023 Dec 31, 2023 10-K ↗	FY 2022 Dec 31, 2022 10-K ↗	FY 2021 Dec 31, 2021 10-K ↗	FY 2020 Dec 31, 2020 10-K ↗	FY 2019 Dec 31, 2019 10-K ↗	FY 2018 Dec 31, 2018 10-K ↗	FY 2017 Dec 31, 2017 10-K ↗	FY 2016 Dec 31, 2016 10-K ↗	FY 2015 Dec 31, 2015 10-K ↗
Debt to Equity (x)	-4.27x Excellent ↓ Excellent Declining Total debt relative to shareholder equity Optimal: < 0.6x vs Sector: Below avg (-710%)	3.50x Weak ↑ Weak Improving Total debt relative to shareholder equity Optimal: < 0.6x vs Sector: Above avg (+400%)	0.26x Excellent ↓ Excellent Declining Total debt relative to shareholder equity Optimal: < 0.6x vs Sector: Below avg (-63%)	0.14x Excellent ↑ Excellent Improving Total debt relative to shareholder equity Optimal: < 0.6x vs Sector: Below avg (-80%)	0.65x Fair ↑ Fair Improving Total debt relative to shareholder equity Optimal: < 0.6x vs Sector: Below avg (-8%)	0.62x Fair Fair Total debt relative to shareholder equity Optimal: < 0.6x vs Sector: Below avg (-12%)	-15.04x Excellent Excellent Total debt relative to shareholder equity Optimal: < 0.6x vs Sector: Below avg (-2248%)	—	—	—	—
Interest Coverage (x)	-281.24x Weak ↓ Weak Declining Operating income divided by interest expense Optimal: > 5x	—	-57.81x Weak ↓ Weak Declining Operating income divided by interest expense Optimal: > 5x	-11.39x Weak ↓ Weak Declining Operating income divided by interest expense Optimal: > 5x	-12.47x Weak ↓ Weak Declining Operating income divided by interest expense Optimal: > 5x	15.30x Excellent ↑ Excellent Improving Operating income divided by interest expense Optimal: > 5x	3.13x Fair ↑ Fair Improving Operating income divided by interest expense Optimal: > 5x	-4.53x Weak Weak Operating income divided by interest expense Optimal: > 5x	-107.99x Weak Weak Operating income divided by interest expense Optimal: > 5x	—	—
Net Debt (USD)	$102.33M	$41.67M	$30.00M	$-17.10M	$2.50M	$-81.55M	$1.92M	$-12.23M	$4.41M	$-237.00K	$-1.05M
Debt / EBITDA (x)	-6.68x Excellent ↓ Excellent Declining Debt relative to earnings before interest, taxes, depreciation Optimal: < 2x	-1.24x Excellent ↑ Excellent Improving Debt relative to earnings before interest, taxes, depreciation Optimal: < 2x	-0.34x Excellent ↑ Excellent Improving Debt relative to earnings before interest, taxes, depreciation Optimal: < 2x	-1.08x Excellent ↑ Excellent Improving Debt relative to earnings before interest, taxes, depreciation Optimal: < 2x	-6.78x Excellent ↓ Excellent Declining Debt relative to earnings before interest, taxes, depreciation Optimal: < 2x	0.52x Excellent ↑ Excellent Improving Debt relative to earnings before interest, taxes, depreciation Optimal: < 2x	1.72x Good Good Debt relative to earnings before interest, taxes, depreciation Optimal: < 2x	—	-1.00x Excellent Excellent Debt relative to earnings before interest, taxes, depreciation Optimal: < 2x	—	—

📊 What does each share earn? 6 metrics

Metric	FY 2025 Dec 31, 2025 10-K ↗	FY 2024 Dec 31, 2024 10-K ↗	FY 2023 Dec 31, 2023 10-K ↗	FY 2022 Dec 31, 2022 10-K ↗	FY 2021 Dec 31, 2021 10-K ↗	FY 2020 Dec 31, 2020 10-K ↗	FY 2019 Dec 31, 2019 10-K ↗	FY 2018 Dec 31, 2018 10-K ↗	FY 2017 Dec 31, 2017 10-K ↗	FY 2016 Dec 31, 2016 10-K ↗	FY 2015 Dec 31, 2015 10-K ↗
Revenue per Share (USD)	$4.34	$4.55	$4.93	$7.04	$11.02	$16.53	$42.81	—	—	—	—
Basic EPS, GAAP (USD)	$0.48	$-0.91	$-1.17	$-1.10	$0.06	$-6.04	$-0.40	$-0.51	$-1.05	$-0.49	—
Free Cash Flow per Share (USD)	$-0.39	$-0.23	$-0.67	$-0.78	$-1.29	$1.36	$1.24	—	—	$-0.17	—
Book Value per Share (USD)	$-0.27	$0.19	$1.11	$2.18	$2.21	$1.71	$-0.24	—	—	$1.00	$1.05
Tangible Book Value per Share (USD)	$-0.33	$0.04	$0.90	$1.80	$2.01	$1.46	$-0.35	—	—	$1.00	$1.05
Basic Weighted Avg Shares (shares)	108.08M	107.14M	103.60M	81.78M	65.93M	39.22M	10.01M	—	—	4.79M	—

🏦 How resilient is the balance sheet? 3 metrics

Metric	FY 2025 Dec 31, 2025 10-K ↗	FY 2024 Dec 31, 2024 10-K ↗	FY 2023 Dec 31, 2023 10-K ↗	FY 2022 Dec 31, 2022 10-K ↗	FY 2021 Dec 31, 2021 10-K ↗	FY 2020 Dec 31, 2020 10-K ↗	FY 2019 Dec 31, 2019 10-K ↗	FY 2018 Dec 31, 2018 10-K ↗	FY 2017 Dec 31, 2017 10-K ↗	FY 2016 Dec 31, 2016 10-K ↗	FY 2015 Dec 31, 2015 10-K ↗
Working Capital (USD)	$35.20M	$25.36M	$30.83M	$64.14M	$87.49M	$96.86M	$27.25M	$-880.00K	$-18.30M	$-1.60M	$980.00K
LT Debt (USD)	$126.68M	$70.68M	$30.00M	$24.66M	$94.11M	$41.41M	$35.40M	—	$8.00M	—	—
Total Equity (USD)	$-29.69M	$20.20M	$115.42M	$177.96M	$145.77M	$67.20M	$-2.35M	$-662.00K	—	$5.00M	$5.00M

📋 What is driving earnings? 4 metrics

Metric	FY 2025 Dec 31, 2025 10-K ↗	FY 2024 Dec 31, 2024 10-K ↗	FY 2023 Dec 31, 2023 10-K ↗	FY 2022 Dec 31, 2022 10-K ↗	FY 2021 Dec 31, 2021 10-K ↗	FY 2020 Dec 31, 2020 10-K ↗	FY 2019 Dec 31, 2019 10-K ↗	FY 2018 Dec 31, 2018 10-K ↗	FY 2017 Dec 31, 2017 10-K ↗	FY 2016 Dec 31, 2016 10-K ↗	FY 2015 Dec 31, 2015 10-K ↗
Sales/Revenue/Turnover (USD)	$468.73M	$487.88M	$510.54M	$575.69M	$726.23M	$648.47M	$428.36M	$285.79M	$196.86M	—	—
Depreciation Expense (USD)	$24.06M	$35.35M	$25.11M	$17.49M	$9.47M	$7.90M	$4.31M	$2.19M	$741.00K	—	—
Net Income, GAAP (USD)	$-51.41M	$-97.90M	$-120.76M	$-89.69M	$4.03M	$-236.87M	$-4.03M	$-4.32M	$-8.82M	$-2.33M	—
Operating Cash Flow (USD)	$-33.83M	$-17.85M	$-54.66M	$-28.77M	$-30.90M	$81.26M	$22.88M	$-21.66M	$5.00M	$-811.00K	—

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bar_chart Data from SEC EDGAR XBRL filings

Synced 4 days ago 11 years · 46 quarters

Purple Innovation, Inc.

Analytical Summary

11-Year Financial Trajectory

Bullish Indicators

Bearish Risks

Health Breakdown

Statement lens

Benchmark Lens

Signals

Percentile Rankings

Peer Comparison

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